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BBC director general Mark Thompson lifted the lid on the Corporation’s latest TV technology at the Edinburgh International TV Festival, announcing details of MyBBCPlayer, a new online service allowing viewers to legally download seven days of TV programmes.Delivering one of the most anticipated addresses of the Festival, Thompson stated: “This will be the decade of… Continue reading MGEITF 2005: Thompson Announces On Demand Programming From BBC

Mobile television is becoming an increasing part of the media mix, offering new channels and potential advertising revenues to canny marketers. Speaking at the Edinburgh TV Festival, a panel of industry experts from the main operators outlined the benefits and explained what their companies were doing in order to cash in on this new technology.… Continue reading MGEITF 2005: Mobile TV Hits the UK Media Mix

Channel 4 faces a rocky road of change following digital switchover, according to the broadcaster’s chief executive Andy Duncan, who made his latest case for public funding, and investment in new technology, at the annual Edinburgh International TV Festival.The broadcast boss stated that Channel 4’s request for public funding is not an immediate one, “it’s… Continue reading MGEITF 2005: Channel 4 Boss Makes The Case For Public Funding

Speaking at the Edinburgh International TV Festival, Jill Offman, senior vice president and channel director of Discovery UK, revealed that most of the new shows being filmed for the channel were being made in high definition TV (HDTV), in order to keep up with the technological advances in the television market place. In an increasingly… Continue reading MGEITF 2005: Programme Makers Look To HDTV

ITV was wished a happy 50th birthday at the Edinburgh International TV Conference last weekend, although the broadcaster was also given the gift of critical insight by media heavyweights discussing its future.Lorraine Heggessey, CEO of Talkback Thames stated that, amongst other problems, there is a “samey-ness” to much of ITV’s current programming, with “title after… Continue reading MGETIF 2005: Edinburgh Gives ITV Advice For Its Birthday

GCap Media has announced that it has hired Neil Wyatt as the new marketing controller for its south coast stations, Power FM, Ocean and Capital Gold Hampshire.Wyatt will be responsible for overseeing all of the above-mentioned stations, as well as dealing with below the line marketing at the Fareham-based stations, replacing Sophie Fenning who was… Continue reading GCap Hires Wyatt As Marketing Controller For South Coast Stations

IPC’s home interest title, Livingetc, is to run a special eight-page supplement using stepped sections to promote home furnishing store Habitat’s newest collection.The special promotion aims to achieve standout for the advertiser, creating impact and highlighting the five key areas of the new Habitat catalogue.Focusing on lighting, colour, co-ordination, storage and entertainment, the supplement is… Continue reading Habitat Books IPC For Standout In Homes Title

The start of this year’s Football Italia series will see Flextech-owned Bravo embark upon an extensive marketing push, renaming itself “Bravissimo” and colouring its familiar branding with the green, white and red colours of Football Italia.The broadcaster’s high-impact marketing campaign reflects the channel’s increasing sports entertainment output, and its ambition to become the nation’s leading… Continue reading Bravo To Change Name In Football Promotion

Cable networks in the US have increased their share of viewing this summer, beating broadcast television by two to one, enjoying a 61% share compared to broadcast’s 36.2%, according to a new report from Turner Broadcasting. The report reveals this to be the fifth summer in a row that cable has topped broadcast in, with… Continue reading US Cable Networks Increase Market Share

Virgin Radio has signed former Yahoo! UK managing director, Fru Hazlitt, as its new CEO, taking full responsibility for the SMG-owned station, with acting CEO Paul Jackson returning his concentration to programming across the Virgin Radio Network.Prior to her role at the head of Yahoo!, Hazlitt held positions at Capital Radio Group, Guardian Media Group… Continue reading Virgin Radio Signs Hazlitt As New CEO