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Total US advertising expenditure in the first half of 2005 reached $70.5 billion, up by 4.5% on 2004, according to new data from TNS Media Intelligence. v The 4.5% growth follows an increase in adspend of 4.4% in the first quarter of 2005 (see US Adspend Up By 4.4% In Q1 2005), with TNS asserting… Continue reading TNS Show US Adspend Up 4.5% In First Half Of 2005

Two iconic men’s magazines will join forces this month in a six-figure cover sales promotion, as IPC’s Loaded joins the biggest name in adult entertainment, Playboy, in launching the brand’s latest online offering.The move will see the October issue of Loaded flagged as The Playboy UK Issue, with an array of editorial and promotional activity… Continue reading Loaded Set For Playboy Plug

Kelvin MacKenzie has been appointed as executive chairman to publishing company, Highbury House Communications, ending months of speculation about the former Sun editor’s plans for the future. Last month MacKenzie bought 15,500,500 ordinary shares in Highbury, bringing his stake in the company to 19.82% and fuelling industry speculation of ambitions for a place on the… Continue reading Highbury Appoints MacKenzie As Chairman

ITV has announced this morning that it will work with the BBC to launch a free digital satellite service, with the working title Freesat, to complement the existing free-to-air terrestrial service, Freeview. Freesat will enable viewers to receive subscription-free digital television via satellite and will be aimed primarily at those currently unable to receive the… Continue reading ITV To Join BBC In Launch Of Free Satellite Service

ITV has announced this morning that it will work with the BBC to launch a free digital satellite service, with the working title Freesat, to complement the existing free-to-air terrestrial service, Freeview.Freesat will enable viewers to receive subscription-free digital television via satellite and will be aimed primarily at those currently unable to receive the Freeview… Continue reading ITV To Join BBC In Launch Of Free Satellite Service

Emap is preparing to plough a massive £1 million into TV advertising for its popular music station, Magic 105.4, in a bid to propel the station to the top spot in the capital.The new campaign will be the first new creative for Magic in 12 months, with a 30-second commercial created by St Luke’s. Launching… Continue reading Magic Targets London’s Top Spot With £1 Million Push

Video Networks Ltd (VNL), provider of London’s on-demand TV and broadband service, HomeChoice, has announced its plans to roll out ADSL2+ technology across its network, vastly increasing its internet connection speeds and the range of services available to customers.The move, made following formal approval of ADSL2+’s technical specification, will allow the company to offer more… Continue reading HomeChoice Sets Out Next Generation Network Plans

Hachette Filipacchi UK’s new Psychologies magazine launches tomorrow, offering readers a glossy insight into the lives of “Third Wave Women”, with editorial reflecting a female reader whose needs are not currently met by other women’s magazines.The magazine is the first to create a new “Positive Living” section and gives readers a barrage of features on… Continue reading Hachette’s Psychologies Launches Tomorrow

The BBC has announced plans to trial electronic labelling of programmes to protect viewers using its online services from inappropriate content.The move, which comes ahead of the launch of the Corporation’s on-demand software, MyBBCPlayer, will protect those viewing online programme streams through passwords for ‘challenging’ content, featuring strong language, scenes of a sexual nature or… Continue reading New Ratings System To Protect BBC Online Viewers

Media communications and market research group, Aegis, reported a 14% increase in revenue for the six months to June 30th, reaching £389.0 million, up from £338.9 million this time a year ago. Half-year profit for the group rose to £35.6 million from £35.4 million a year earlier, helped by strong growth in its market research… Continue reading Aegis Reports 14% Increase In Revenues For First Half Of 2005