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ITV will offer advertisers a free ad campaign measurement service as part of a range of measures designed to help advertisers prove the effectiveness of TV’s contribution to a brand’s sales.

In brief: Katrin Robertson, leader of the World Out of Home Organisation’s Sustainability Taskforce and CEO of BlowUp Media, will sit on a panel to dive into the subject along with five other experts. 

In brief: Liz Wynn will lead The Guardian’s global digital reader revenue strategy and report directly to CEO Anna Bateson.

The Media Leader team is excited to announce the launch of The Media Leader Café at Cannes Lions as we build out our international coverage at the world’s biggest media and advertising industry event.

A new study from MediaSense found that media agency staff overwhelmingly believe the current pitch process is excessively exhaustive and time consuming.

Lea Karam, senior behavioural consultant & scientist at behavioural planning and media buying agency TotalMedia, urged marketers at The Future of Brands to consider the possibilities of AI-driven technologies beyond popular tools like ChatGPT.

There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.

In brief: Indie media agency Bountiful Cow has appointed Alex Sayliss as planning partner in a newly created role for the agency.

Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.

In brief: Paramount Pictures has used Ocean Outdoor’s DeepScreen® 3D technique to promote new action film Transformers: Rise of the Beasts.