Barb, the industry’s TV audience measurement body, has upgraded its Application Programming Interface (API) to include BVOD, SVOD, video-sharing and non-TV device data.
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The potential benefits to audiences, PSBs and the wider market are “uncertain”, the UK’s broadcast regulator announced this morning.
Cumulative DAB+ digital radio receiver sales reached 52,436,000 in the UK, the highest in Europe, latest figures show.