More Industry News articles

Interactive billboards first used by Viacom Outdoor on the London Underground have been given a boost by technology firm Hypertag, equipping them with bluetooth technology to deliver music, games and video to the mobile phones of passers by.The new technology improves on the posters’ previous infra-red technology and enables much richer content to be delivered… Continue reading Interactive Billboards To Deliver Video To Mobiles

By the end of the decade, a third of all pay TV subscribers in Europe will be DTH customers, says a new report by Screen Digest. The media researcher predicts there will be around 76.5 million pay TV subscribers in Europe by the end of 2004 and that a further ten million subscribers will be… Continue reading DTH To Account For One Third of Pay TV Market In 2008

H Bauer’s struggling weekly men’s magazine, Cut, has been dealt a final blow as publishing bosses at the German magazine giant have decided to close the magazine during a 30-day consultation period.The title, which aimed to provide male readers with ‘all the stuff that is worth knowing’ by dissecting the most amusing and interesting articles… Continue reading Bauer Cuts Its Losses On Fledgling Men’s Mag

Penetration of high definition televisions will be four times greater in Europe than industry forecasts have previously predicted, Sony said yesterday. Chris Deering, European president of Sony said that by 2008, 20 million European households will have high definition television (HDTV). Sony’s prediction sees Europe following the trend of Japan and the US in consumers… Continue reading Sony Sees Vast Expansion For HDTV

Specialist magazine publisher Future remained steady yesterday, closing at 63˝p ahead of preliminary results released this morning.The company has announced strong performance in the year to to 30 September, succeeding in a number of acquisitions and strengthening its management team (see Future Appoints Marketing Head For Aggressive Strategy).Elsewhere WPP saw its share price dip by… Continue reading Sharewatch: Future Unchanged Despite Positive Results

The National Magazine Company has announced the release of monthly sales figures for the past three ABC periods, marking a break from the ranks of rival publishers which will see monthly data released concurrently with ABC’s official six monthly average.The move is designed to increase the publisher’s transparency, making it easier for planners and buyers… Continue reading Natmags To Release Monthly Circulation Data

Channel 4 has confirmed that it is to launch a documentaries and factual entertainment channel as an online-only offering early next year, intended to boost the broadcaster’s public service output and meet Government requirements.The move will expand upon the broadcaster’s existing Channel 4 Broadband activities, which enable subscribers to access high-quality programme content via their… Continue reading Channel 4 Plans Online Documentary Channel

Future Publishing, the international special interest consumer magazine group, has announced a 10% increase in advertising revenues in the last 12 months. In the year to September 2004 the company’s adjusted operating profit increased by 1% on 2003, going up to £23.6m, while adjusted pre-tax profit rose by 1% to £23.8m. Circulation revenue also rose… Continue reading Future Advertising Revenues Up 10%

class=”article”>With the first global online ad impression measurement guidelines now in place, IAB Chief Executive Danny Meadows-Klue explains why creating a single standard in counting is the key to growing the medium…The online industry is a treasure-chest for marketers with a glittering array of tools, services and products that have transformed the way companies sell… Continue reading NewsLine Column: Setting The Global Standard

The uncertainty in the US economy could affect WPP’s earnings in 2005 and 2006, Sir Martin Sorrell warned investors at a recent conference in New York. Speaking at the Credit Suisse First Boston media and telecoms conference the WPP Chief Executive said that the company expected to see a 15% increase in earnings in 2004… Continue reading Weak Dollar Could Force WPP Profits Down