class=”article”>The rules of marketing are starting to be re-written, claims Jean-Paul Edwards, head of media future at Manning Gottlieb OMD, with marketers now needing to move away from a one-size-fits-all approach and communicate with consumers in a much more bespoke way…In 1959 the Physicist Richard P Feynman gave a speech entitled ‘There’s plenty of room… Continue reading NewsLine Column: There’s Plenty Of Room At The Bottom
Confirmation that the worldwide advertising market is in recovery has come from the latest Ad Barometer report from Interdeco, although the research group cautions that there will be ‘no going back to the 90s frenzy’. According to the report, 2004 will finish up with a growth of 5.3%, a figure that has been revised up… Continue reading Global Advertising Recovery Confirmed
American television distributor, Liberty Media International (LMI) has sold its stakes in Belgium cable company Telenet and Irish cable company Chorus Communications to its UnitedGlobalCom Inc subsidiary. Telenet, Belgium’s largest cable operator with about 2.5 million subscribers, was sold for approximately $143 million, of which $121 million was paid to LMI. UnitedGlobalCom Newco now owns… Continue reading Liberty Media Sells Cable Stocks
New predictions from the BBC claim that sales of DAB digital radios are set to reach, and exceed, one million units by January 2005, following an anticipated boost from Christmas sales.The new predictions update those made earlier this year by the Corporation that sales of digital radios could reach a million by 2005. However, sales… Continue reading DAB Radio Sales Expected To Reach 1 Million By January
Media research specialist Nielsen Entertainment has announced a partnership with video game advertising network Massive Incorporated to provide accountability and measurement for campaigns run within computer games via Massive’s network to game fans around the world.Nielsen claims the agreement is a critical advance in the validation of video games as an “effective and viable advertising… Continue reading Nielsen Launches In-Game Ad Measurement System
Reports over the weekend suggest that the London Evening Standard could drop its cover price and merge with sister publication Metro.Publisher Associated Press has officially denied the rumours, but speculation has continued that the company could be looking at introducing a cover price of 10p and 20p for certain editions of the paper, which has… Continue reading Evening Standard May Drop Price To Boost Circulation
Publishing group Highbury House Communications saw a strong performance last week, gaining 3.33% to close at 7žp on Friday, making them the leaders of last week’s market.The group’s strong performance came despite a pessimistic trading statement earlier this year saying that the company would fail to meet financial expectations, resulting in them not paying an… Continue reading Sharewatch: Highbury Up Despite Negative Statement
Finnish mobile phone company, Nokia, has defended its November forecast that the mobile phone market will grow by up to 10% in 2005, to 693 million handsets. Nokia’s predictions last month claimed the market would increase from the 630-650 million units it expects in 2004 and this growth could be stronger if the sales of… Continue reading Nokia Defends Positive Mobile Phone Forecast
Telecoms giant British Telecom has announced a staggering increase in the uptake of its broadband internet services, with the company now signing up a new high-speed customer every ten seconds.BT today claimed to have passed the four million wholesale broadband customer milestone, notching up the last one million connections in just four months, adding an… Continue reading BT Claims Broadband Takeup Accelerating
Financial analyst Merrill Lynch has predicted a hopeful 2005 in advertising revenue and audience trends for ITV1. Despite disappointing results throughout most of 2004, advertising looks strong for January 2005. Overall audience share figures were down by 4.0% for the year to date, despite a couple of strong months in the latter part of the… Continue reading Disappointing Year For ITV1 Says Merrill Lynch
