More Industry News articles

The world’s football governing body Fifa has appointed Sky Media as its exclusive sales house for its nascent streaming platform Fifa+ in the UK and Europe.

Brands should use cinema activations at the beginning of campaigns as a “primer” for other media, delegates heard today. 

The new Twitter competitor reached over 10 million users within hours of launch. What are users’ and advertisers’ first impressions?

Review: In ‘Adscam’, author and ex-agency CEO Bob Hoffman walks a fine line between trying to grab the ad industry’s attention while offering harsh criticisms that few may want to hear.

Consultant and author of ‘Madison Avenue Makeover’ Michael Farmer joins Ahmed Elkady to speak in detail about the book’s development and key lessons for the industry.

For the first time, the ABC has conducted a bespoke methodology audit for influencer marketing.

Warner Bros Discovery’s GVP head of advertising sales and partnerships shares the deal she is most proud of in her career and the bravest thing she has ever done.

Exclusive: UK media veterans Marco Bertozzi and Rachel Forde have joined forces to launch TheZoo.london, a “collective” that aims to democratise the advertising and media consultancy business.

Interview: Having helped build a sales operation for a then little-known social media app called TikTok, Revolut’s commercial chief Inam Mahmood is now focussed on developing another challenger brand with a mission to become the ‘lifestyle platform of choice for everyone’.

Analysis: Instagram is debuting its Twitter competitor, known as Threads, this Thursday after several months of development. Its privacy practices appear more advertiser-friendly than user-friendly.