Tesco Media and Insight Platform has launched a media partnership in which FMCG brands can use Clubcard data to deliver personalised ads on Pinterest.
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The website launch comes as part of publisher Reach’s plan to expand its titles into the American market.
TV pricing will in the US will deflate by 2% in 2023, a new report from media audit consultancy ECI Media Management has revealed.
Although the world’s eyes being on Apple Vision Pro, The Media Leader’s eyes have been firmly on AI and MED-AI this week will tell you everything you need to know.
Attendees shared what they believe are the most important topics in marketing and advertising right now, as well as the key challenges facing our industry over the next few years.
Nick Hewat talks to The Media Leader about his work from home setup and the biggest turning point of his career.
Barb Audiences is developing new tools and changes to panel measurement that will potentially reduce the number of shows on niche TV channels being given “zero” ratings.
In an in-depth demo at WWDC this year, Apple unveiled its mixed-reality headset Apple Vision Pro for the first time.
The media industry still has a problem retaining its diverse talent. But how can equitable coaching help stem the flow of employees wanting to leave?
The consultancy will partner with marketers and businesses to approach commercial and social challenges from diverse points of view.