Speaking at The Future of Brands 2023 conference, the BBH founder decried the state of British brands and downplayed the effects of media fragmentation on the ability to cut through.
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Matt Salmon, director of UK sales at Snap, shares what he would do if he took a year off work and what the biggest turning point in his career has been.
Despite political uncertainty and a cost-of-living crisis, the UK’s digital ad market grew by 11% in 2022.
The World Federation of Advertisers has published a third update to its Global Media Charter, identifying “serious, complex, and intractable issues which will require collaboration and input from all corners of the industry.”
Social media companies have continually been introducing and trialling new products and policies over the last few years aimed at the digital wellbeing of these teen users.
In brief: The Advertising Association’s Media Business Course (MBC) will return in summer 2023 to the Grand Hotel Brighton.
The spring survey seeks to measure how digital agencies and specialists perceive the various media owners they work with.
In brief: The UK government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.
Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.
In brief: NBC Universal CEO Jeff Shell has left the company after admitting to an inappropriate relationship with a colleague, parent company Comcast said.