The team ethic in media and advertising companies needs to be “rekindled” as hybrid working develops beyond the pandemic, the industry’s All In Summit heard during a panel with media leaders from GroupM and Channel 4.
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“There is still plenty of SVOD growth left”, global TV trends analysts have suggested amid forecasts that global subscriptions will increase by 400 million by 2028.
The AI-driven contextual targeting and brand suitability solution provider is appointing Cadi Jones as managing director in EMEA and Poppy Hill as managing director APAC.
A third of advertising professionals feel stressed or anxious, the industry’s second All In Census has found.
Strategy Leaders: At a time when even the most popular TV shows struggle to attract audiences of over 20 million, brands need to be creative, writes EssenceMediacom’s head of creative strategy.
In brief: VCCP Media has been appointed as Krispy Kreme’s media agency after a three-way competitive pitch.
In brief: Bauer Media Audio UK has appointed Simon Myciunka as its new CEO.
In brief: WBD UK & Ire and Sky are expanding their ad sales partnership by adding kids’ channels Cartoon Network, Boomerang and Cartoonito to the Sky Media portfolio.
Campaigns that offer sustainability as its main message are positively received, but cost is still a barrier for adopting sustainable consumption practices.
The Athletic’s chief commercial officer shares who has had the most influence on his career and why he dreams of writing a soap opera.