More Industry News articles

Emap Advertising has announced a wide-ranging cross-promotional deal with Buena Vista International to support the release of Disney’s latest film, Princess Diaries 2.The highly interactive campaign will run across Emap’s teen portfolio and multiple platforms including magazines, television, radio, on-line and text message marketing. In a first for Emap Advertising, the deal will include cross-promotional… Continue reading Emap Signs Cross-Promotional Deal With Buena Vista

Dennis Publishing’s flagship men’s lifestyle magazine Maxim has secured an innovative deal with Club 18-30 to provide readers with a unique dating opportunity and the chance to win a free holiday to Mexico.The promotion sees Club 18-30 sponsor Maxim‘s Little Black Book in the first ever deal between a holiday company and magazine publisher. Readers… Continue reading Maxim Launches Little Black Book With Club 18-30

The Financial Times has announced the launch of its first property magazine, In Residence, to be published quarterly from 25 September.The glossy title will be distributed with the FT‘s Saturday magazine and will be published again on Wednesday as a stand alone supplement. The 32-page title promises thought-provoking coverage of a wide range of issues… Continue reading Financial Times Launches First Glossy Property Title

Today marks the last day for applications to Ofcom by broadcasters chasing the new FM radio licence in Edinburgh, a highly coveted prize that has attracted attention from the UK’s largest commercial radio groups and investors.Among the well known companies vying for the Edinburgh contract are Kelvin MacKenzie’s Wireless Group, the Guardian Media Group Radio,… Continue reading Radio Heavyweights Line Up For Edinburgh Licence

ITV has been given the all clear to go ahead with its proposed £31 million acquisition of the majority stake in GMTV, despite wide-spread concern from the advertising industry.The Institute of Practitioners in Advertising had been calling for the Office of Fair Trading to refer the acquisition of Scottish Media Group’s 25% stake in the… Continue reading ITV Gets Go Ahead For £31 Million GMTV Acquisition

Radio group Chrysalis has said its 2005 financial year has had an ‘encouraging start’, as first quarter revenues are expected to reach high single digits.Chrysalis, owner of London’s Heart 106.2 station, said in a trading update that revenues for the 12 months to 31 August 2004 have met expectations, growing 20% year-on-year to £67 million.Although… Continue reading Chrysalis Sees An Encouraging Start To Financial Year

The UK’s first television advertisement was broadcast on this day in 1955 following the launch of Britain’s first commercially funded television station.The Independent Television Authority began broadcasting on 22 September forty-nine years ago in a move that ended the long-running monopoly of the BBC and brought advertisements to the airwaves for the first time.The station… Continue reading Television Advertising Celebrates 49th Birthday

Commercial broadcaster, ITV, has this morning agreed to sell its 5.5% stake in French multimedia group, Thomson SA, to Citigroup Global Markets and UBS Limited, as part of its £600 million programme to sell-off non-core assets. The 15.5 million shares held in Thomson, which were believed to be the jewel in ITV’s crown, originated from… Continue reading ITV’s Sell-Off Continues With Stake In Thomson

Emap’s teen title Bliss has been rapped by Advertising Standards Authority following a complaint by rival National Magazine Company over the value of its covermounts and authenticity of the celebrities shown to be endorsing them.The complaint centred around three issues of Bliss, each offering various free gifts for readers valued at a certain price. Natmags… Continue reading Emap Under Fire From Natmags Over Teen Covermounts

WPP Group is continuing its expansion strategy, with J Walter Thompson purchasing a 30% stake in Chinese advertising and marketing group, Newsun Insight. Newsun, which generates revenue of $1.95 million last year, was founded in 2002 and currently employs 115 people. Clients of the Guangzhou based group include TCL computers, Li Bai detergent and Star… Continue reading WPP Buys 30% Stake In Chinese Ad Group Newsun