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The viewing habits of older consumers look set to change considerably over the next few years as they continue to embrace multi-channel television, according to new research from ZenithOptimedia. The wide-ranging study into the media consumption habits of the over fifties shows that golden oldies are emerging as enthusiastic consumers of multi-channel television thanks to… Continue reading Older Viewers Embrace Multi-Channel Television

Metro International has extended its deal with British Airways to promote London as a tourist destination after the previous campaign prompted a 49% increase in flight bookings to the UK capital.The renewed deal will see British Airways increase its advertising investment with the Swedish-based fee-sheet publisher by 150% throughout 2004. Activity will also be extended… Continue reading Metro Extends Advertising Deal With British Airways

Local newspaper publisher Newsquest Media has announced the appointment of Roger Green as managing director of the company’s Digital Media department, giving him responsibility for the online operations of the UK’s second largest regional newspaper publisher.Green joined Newsquest on 20 September having previously been managing director of Emap Online, a position he held for five… Continue reading Newsquest Brings New Internet Boss Online

Chief executive of WPP, Sir Martin Sorrell, has this morning confirmed he has been involved in discussions with Havas’ financier, adding further uncertainty to the French group’s future. After losing out in the bidding war for Grey Global Group to WPP, reports suggest that Havas is looking like an increasingly vulnerable take-over target, rumours that… Continue reading Sorrell Involved In Talks With Havas

All UK national radio stations saw their audiences decline this summer as listeners switched off in their thousands, according to the latest electronic measurement survey from GfK. The unofficial listening figures reveal a particularly disappointing performance for GWR’s flagship Classic FM, which saw its weekly reach decline by more than 23.5% year on year to… Continue reading UK National Radio Stations See Audiences Decline

Radio group Chrysalis saw its share price falter yesterday, losing 5.30% to close at 183p despite announcing an ‘encouraging start’ to its 2005 financial year, as first quarter revenues are expected to reach high single digits.The radio group, which owns London’s Heart 106.2 station, said in a trading update that revenues for the 12 months… Continue reading Sharewatch: Chrysalis Dips Despite Positive Results

This year, 34 million US households are expected to pay bills online and this number is predicted to rise to 42 million by 2006, according to a new report from eMarketer. The Online Bill Paying: The Road To Increased Profits report says, as consumers increasingly turn to the internet to pay bills because it is… Continue reading E-Payments Continue To Grow

Former BBC director general, Greg Dyke, has issued a call for the Corporation’s board of governors to be abolished, claiming that they are powerless to defend the broadcaster’s independence and are unable to regulate effectively.In a speech to the Royal Television Society last night the outspoken broadcast boss stated that he had long intended to… Continue reading Dyke Calls For Abolition Of BBC Board Of Governors

Intenet advertising creates more brand awareness than traditional media such as the internet and television, says a new report, however, it may not be as effective at persuading consumers to buy. According to a new study by research group Dynamic Logic, brand awareness will rise by 16.7% in a mixed-media campaign, which uses television, the… Continue reading Internet Ads Create Brand Awareness But Magazines Persuade Buyers

MediaCom has maintained its position as the UK’s number one individual media buying agency with a 5.5% increase in billings to £640 million for the twelve months to July, according the latest figures compiled by Nielsen Media Research.The Grey Global-owned agency, which was recently voted the most admired by media owners for its professionalism and… Continue reading MediaCom Still Number One In Terms Of Billings