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The Newspaper Marketing Agency has unveiled the second stage of its research into newspaper advertising effectiveness, claiming that print campaigns can double brand commitment amongst readers.The research is part of the NMA’s Measuring Advertising Effectiveness of Newspapers study, the first part of which was published in June following its creation at the beginning of the… Continue reading Research Claims Newspaper Ads Double Brand Commitment

Globally, the cost of above-the-line advertising is on the rise ahead of economic inflation, signifying a media market that is well and truly on the move, says Initiative Future’s latest Global Intelligence report. While confirming last year’s signs however, the media agency’s report also indicates that advertisers are netting less audience for their media dollar… Continue reading Cost of Advertising To Rise Ahead Of Inflation

Total US advertising expenditure for the first nine months of 2004 grew by 10.3% to $102.4 billion, compared to the same period in 2003, according to TNS Media Intelligence/CMR. “Throughout 2004, the advertising market has experienced steady, helathy growth with increases in all three quarters,” said Steven Fredericks, president and CEO of TNSMI/CMR. “As we… Continue reading US Advertising Market Experiencing Healthy Growth For 2004

The majority of UK internet users are now using broadband connections at home, according to the latest research from Nielsen//NetRatings. According to the research, the number of individuals actively surfing the internet at home each month has increased by 15% to 22.8 million over the past year. Of these, just over 50% (11.5 million) are… Continue reading Over 50% Of UK Surfers Now Using Broadband

Internet advertising spending is set to soar in 2005, increasing at a double-digit pace to bring the total to more than twice the level of 2003. ZenithOptimedia’s soon to be released global forecast, claims UK internet advertising spending will reach £615 million next year, up 11% from £552 million this year. This figure is more… Continue reading Internet Spending To Rocket In 2005

Four years after the internet bubble burst, online retailing is set to be the fastest growing area of retailing this Christmas, for the second year in a row. US research company, comScore Networks, has forecast that online sales for November and December this year – excluding travel sales and auction sites – will grow between… Continue reading US Online Shopping To Reach $66bn In 2004

The UK’s most listened to commercial radio group, GWR, put in a poor performance last week, losing 7.22% week on week to close at 228p on Friday despite reporting a rising profits in interim results.The broadcaster reported increased profits of £6.9 million in the six months to September, a year on year rise of 12%,… Continue reading Sharewatch: GWR Tumbles Despite Rising Profits

The UK’s smallest terrestrial broadcaster, Five, has announced a massive £17 million boost to its programming budget, designed to boost the company’s profile and increase overall viewing share.Five’s director of programmes, Dan Chambers, has reportedly set aside around £10 million for the purchase of Friends spin off, Joey, rumoured to cost around £500,000 per episode,… Continue reading Five Boosts Programme Budget By £17 Million

There are just three weeks left in which to enter the MediaTel Group Sports Quiz and help to raise money for charity as well as win some great prizes. To enter, go to www.mediatelgroup.co.uk/sportsquiz/entry1.cfmThe latest prizes to be offered in the quiz are a range of concert tickets courtesy of Capital Radio Group and a… Continue reading Entry Deadline Looms For MediaTel Group Sports Quiz

Newspaper giant Trinity Mirror has announced the appointment of Matt Harrison to the newly created position of newspaper sales director in its regional newspapers division.The move follows the appointment of Georgina Crace as managing director of the company’s regional newspaper operations earlier this month and will see Harrison charged with improving circulation performance across the… Continue reading Trinity Mirror Appoints Regional Newspaper Sales Director