Television on DVD (TV DVD) is set to become a new high-growth category, according to a new report, with many US programmes hoping to make a successful transition in to this market, similar to that made by hit-shows Friends and the X-files. According to investment bank, Merrill Lynch, consumer spending on TV DVD is expected… Continue reading TV Shows On DVD Set For High Growth Period
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The first phase of BSkyB’s brand relaunch gets underway tomorrow with an extensive cross-media campaign designed to promote the satellite broadcaster to the millions of viewers who still do not subscribe to it.BSkyB chief executive James Murdoch is working to increase the number of BSkyB households from 7 million to 10 million by the end… Continue reading Sky Targets Digital Refuseniks With Cross-Media Campaign
Media super-regulator Ofcom has today published controversial proposals for the launch of an entirely new public service broadcaster to be run by commercial operators as a rival to the BBC in the digital age.The radical suggestion has been put forward as part of a wide-ranging set of proposals designed to protect the future of public… Continue reading Ofcom Plans New Public Service Channel To Rival BBC
The Financial Times has teamed up with Motorola to make its latest business news available to the mobile phone operator’s customers.The new service will allow users with the latest Motorola handsets to download up-to-the-minute news directly to their phones in the form of a special ‘ticker’ that will run along the bottom their screens.Commenting on… Continue reading Financial Times Brings Business News To Mobile Phones
Capital Radio has appointed Richard Mintz as marketing director for its developing brand stations, which include Xfm, Choice FM and Capital Gold.The newly created position will see Mintz, formerly of BBC Worldwide and Celedor International, assume responsibility for marketing all three developing brand networks under the guidance of managing director Graham Bryce.Mintz said: “I am… Continue reading Capital Appoints Marketing Boss For Developing Brands
Capital Radio Group has said that it is ‘cautious’ about radio advertising revenues in October to December, despite radio continuing to outperform the display advertising market. In a trading update issued this morning ahead of full-year results due on 25 November 2005, the group said, radio revenues for the third quarter are forecast to be… Continue reading Capital Radio ‘Cautious’ Over Q4 Results
Classic FM’s managing director and programme controller, Roger Lewis, is leaving the GWR-owned radio station at the end of next month to join ITV.News of his departure comes on the morning that GWR and Capital agree the terms of their proposed £711 million merger, which will see the creation of the UK’s largest commercial radio… Continue reading Classic FM Loses Managing Director To ITV
Capital and GWR have this morning agreed the terms of their proposed £711 million merger to create a single broadcaster controlling more than 40% of the radio advertising market. The merger will see the creation of the UK’s largest commercial radio group, reaching around 18 million listeners each week with a total of 55 local… Continue reading Capital And GWR Agree £711 Million Merger Terms
IPC Media’s weekly celebrity magazine, Now, has teamed up with mail order specialists Freemans to launch a joint marketing initiative.The market-leading title will this week begin targeting the catalogue’s customers with a specially created email marketing campaign featuring a mixture of special offers and competitions designed to drive sales.A ‘test cell’ of Freemans customers will… Continue reading Now Partners Freemans In Joint Marketing Initiative
