More Industry News articles

Consumer magazine publisher, Future Network, has said that it will be launching at least nine new magazines over the next 12 months and hopes that tapping in to the US action sports sector will help boost group revenues in 2005. In a pre-close trading update, Future said that it hopes to launch two new US… Continue reading Future To Launch At Least Nine Magazines In Next 12 Months

Consumer magazine publisher, Future Network, has said that it will be launching at least nine new magazines over the next 12 months and hopes that tapping in to the US action sports sector will help boost group revenues in 2005.In a pre-close trading update, Future Network said that it hopes to launch two new US… Continue reading Future To Launch Raft Of Titles Over Next Year

MSN has secured a six-figure advertising deal with Sky One to promote its new teen drama, Hex, in the run up to its launch later this month.The online campaign is designed to build audience anticipation by gradually leaking information about the show, which follows the story of Cassie, a student who discovers she is cursed… Continue reading Sky Signs Advertising Deal To Put Hex On MSN

ITV Sales is increasing its attempts to introduce a more customer focused approach to business with the appointment of specialist consultancy, The Foundation.Launched by former DFGW managing director Charlie Dawson five years ago, The Foundation will work alongside senior members of the ITV Sales team to help develop a new culture based around the needs… Continue reading ITV Sales Moves To Strengthen Client Focus

Capital Gold has become the third radio station to secure a sponsorship deal with BSkyB as part of a wider brand marketing campaign launched by the satellite broadcaster last week.The six-figure partnership will see BSkyB sponsor Capital Gold Network’s breakfast for the next three months, including a specially created bespoke feature showcasing the day’s best… Continue reading Capital Signs Breakfast Sponsorship With Sky

The number of internet shoppers has reached its highest level yet, growing by 1.3 million from May 2004, taking the total number of websites consumers to 16 million, says a new survey. Over the past few years, the popularity of e-shopping has grown as people increasingly use this as a tool for finding summer holidays,… Continue reading Popularity Of E-Shopping Continues To Grow

ITV is in negotiations to sell off its digital channels, Plus and Men & Motors, as part of its £600 million programme to sell off its non-core assets.The group holds a 50.5% stake in the channels parents company, Granada Sky Broadcasting, along with BSkyB who owns the remaining share. According to reports, ITV is hoping… Continue reading ITV Puts Plus and Men & Motors Under The Hammer

A television commercial for Kellogg’s Frosties has been censored by the Advertising Standards Authority following claims that the sugar-coated breakfast cereal is a healthy option for children.The advertising watchdog reacted to a complaint that the phrase ‘eat right’ in the commercial, alongside various depictions of children playing football, misleadingly implied that the product was healthy… Continue reading Frosties Campaign Slammed Over Misleading Health Claim

Satellite TV giant BSkyB performed poorly yesterday, dropping 1.38% to close at 483p as concern continued amongst investors over slowing subscriber growth. The company has recently signed sponsorship deals with several radio stations to boost its profile amongst non-typical audiences.The pay TV heavyweight recently agreed a sponsorship deal with Classic FM to cover its daily… Continue reading Sharewatch: BSkyB Dips Amid Continued Subscriber Worries

Chairman of British Sky Broadcasting, Rupert Murdoch, yesterday said that he expected the digital satellite group to deliver strong profits, despite the slowdown in subscription figures and the growing threat from Freeview. Murdoch, who is BSkyB’s largest shareholder and also chairman of News Corporation said, the company could withstand competition from the BBC backed free-to-air… Continue reading Murdoch Predicts Strong Profit Growth For BSkyB