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Grey Global, WPP’s two week old acquisition, has lost one of its leading advertising accounts – food and confectionery maker Mars – however, this wasn’t enough to worry investors yesterday, as the share price in the world’s second largest marketing group rose from 2.5p to 514.5p. According to today’s Financial Times, although the announcement was… Continue reading Grey Loses Top Client Just Weeks After WPP Take-Over

Opus Manchester has secured a wide-ranging deal with sound system specialist Bose to become the multi-platform sponsor of Classic FM at the Movies.The sponsorship, designed to promote the new Bose lifestyle system, begins on 4 October for eight weeks and includes on-air trails and exposure through Classic FM’s television, online and magazine properties, as well… Continue reading Bose Sound Systems To Sponsor Classic FM Movie Show

Contrary to positive reports on the speed of digital television (DTV) take-up in homes across the US, the Digital Transition Coalition (DTC) has spoken out and said ‘DTV has a long distance to go before it becomes a reality.’ The DTC, which was formed by a wide range of companies and public interest groups who… Continue reading US Feeling The Pressure Of Digital Switch-Over Target

FMCG brands are the greatest beneficiaries of internet advertising with the average online campaign helping to raise brand awareness by as much as 5.9%, according to the latest research.A new study from European Interactive Advertising Association found that online marketing raises brand awareness by an average of 5.4% across all sectors, with FMCG campaigns creating… Continue reading FMCG Brands Benefit Most From Online Advertising

ITV has welcomed Ofcom’s proposals to ease some its public service obligations in a move that will clear the way for the broadcaster to concentrate on more revenue-generating commercial programming.The media super-regulator yesterday published a wide-ranging report ruling that the levels of public service programming currently demanded of ITV would make little sense once the… Continue reading ITV Welcomes Ofcom’s Public Service Proposals

IPC Media’s veteran music weekly NME has teamed up with Capital Radio’s Xfm to offer readers an exclusive free CD with its 2 October issue.The CD covermount will feature live Xfm sessions from artists that have been championed by NME throughout the year from the likes of Keane and Razorlight to The Killers. Xfm will… Continue reading NME To Offer Readers Xfm Branded Covermount

BSkyB saw stock dip by 0.26% yesterday to finish at 479žp as investors digested news of an extensive cross-media campaign designed to promote the satellite broadcaster to the million of viewers who still do not subscribe to it (see Sky Targets Digital Refuseniks With Cross-Media Campaign).ITV was also seen in focus yesterday with shares rising… Continue reading Sharewatch: BSkyB Dips On News Of Advertising Push

UBC Media, the UK’s largest independent radio production company has said, the outlook for this year is ‘positive’ and the market in which it operates continues to ‘meet expectations’. In a trading update, which backed up the chairman’s July AGM speech, the group said, “The prospects for the markets in which UBC Media Group operates… Continue reading Outlook At UBC Media ‘Positive’

UBC Media, the UK’s largest independent radio production company has said, the outlook for this year is ‘positive’ and the market in which it operates continues to ‘meet expectations’.In a trading update, which backed up the chairman’s July AGM speech, the group said, “The prospects for the markets in which UBC Media Group operates continue… Continue reading UBC Claims Outlook Is Positive For This Year

ITV has welcomed Ofcom’s proposals to ease some its public service obligations in a move that will clear the way for the broadcaster to concentrate on more revenue-generating commercial programming. The media super-regulator yesterday published a wide ranging report ruling that the levels of public service programming currently demanded of ITV would make little sense… Continue reading ITV Welcomes Ofcom’s Public Service Proposals