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Hachette Filipacchi has restructured its senior advertising team working across flagship women’s titles, B, Elle and Red.The move will see the existing team split into two distinct groups with older women’s title Red operating as a single sell and B combining with fashion focused Elle.Jacqui Greaves has been promoted to the position of group advertising… Continue reading Hachette Restructures Women’s Group Advertising Team

News Group Newspapers is continuing to shake-up its senior sales team with the appointment of Ian Clark to the role of commercial director.The new role will see Clark, previously director of advertising, head-up a team responsible for growing all revenue streams across News Group’s commercial operations including advertising, news group digital and the enterprise division.Clark… Continue reading News Group Appoints New Commercial Director

Media buyers will soon be able to bid for advertising space using a new online business exchange listing a range of press, internet, broadcast and outdoor opportunities.From spring 2005, Myadbase.com will allow media buyers to view and purchase advertising space via an online auction or fixed pricing method similar to that currently used by online… Continue reading Online Auction Site Launches For Media Buyers

ITV has announced the launch of its 24 hour interactive service on Sky Digital, extending its current crop of one-off interactive TV show tie-ins to become a fully fledged, always-on interactive service.Dubbed ITVi 24/7, the service will carry a range of services on both ITV1 and ITV2. Amongst the content available to viewers from launch… Continue reading ITV Boosts Interactive To Run Services Non-Stop

Virgin Radio will burst onto television and cinema screens across the country later this year with the launch of a high-profile advertising campaign to bolster the station’s share of the highly competitive breakfast market.Promoting the station’s popular Pete and Geoff Breakfast Show, the campaign centres around an animated version of the two presenters in a… Continue reading Virgin Launches Campaign To Boost Breakfast Share

Broadband is to this decade what cable television was to the 1980’s, says the latest report from Instat, as cable and DSL figures are expected to climb from 24 million subscribers in 2003 to 50 million by 2008. However, Instat says while growth will remain strong, it will be slowing as the market moves to… Continue reading Broadband Is To This Decade What Cable TV Was To The 1980’s

The market for digital satellite set-top boxes is set to continue to grow over the new few years, says Instat, and by 2008 a total of 71 million devices are expected to be in use worldwide. According to a new report from the high-tech market research firm, the driving force behind the surge in digital… Continue reading Digital Satellite Set-Top Box Market To Grow To 70 Million By 2008

Marketers are constantly looking for new advertising vehicles to reach fickle consumers and a new report from the Yankee group thinks it has the answer in the form of video games. The Marketers Look To Video Games To Drive Their Messages Home report says, although product placement in television programmes and films is common place,… Continue reading Video Game Ads To Generate $260 Million By 2008

New research has revealed that household names are failing to protect their brands online because they are not putting in place appropriate copyright protection. According to brand asset management company, Brandworkz, top 100 global groups with a brand value of over $1 billion, such as Coca Cola, Microsoft and Smirnoff, are being careless when it… Continue reading Top 100 Global Groups Not Protecting Their Brands Online

Marketing budgets continued to rise in the third quarter of this year with little evidence that high oil prices, rising interest rates and economic worries are hampering the recovery. The IPA’s latest quarterly Bellwether report, compiled by NTC research, reveals that the number of UK companies increasing their marketing spend outnumbered those cutting it for… Continue reading Q3 Bellwether: UK Marketing Recovery Still On Track