More Industry News articles

The Government has appointed a new industry body to drive the uptake of broadband and digital television after research revealed the existence of a hardcore of refuseniks that refuse to embrace new technologies.The Alliance for Digital Inclusion will work to find new ways to include those currently not using the internet and other new technologies… Continue reading Digital Refuseniks Targeted By New Uptake Push

UK media regulator, Ofcom, has today issued a statement that outlines the approach it will take to determine a fair renewal price for Channel 3, Channel 5 and teletext broadcast licences. In accordance with The Communications Act 2003 and Broadcasting Act 1990, Ofcom is required to set a cash value for the licences as if… Continue reading Ofcom Issues Guidelines On TV Licence Renewal

Advertisers must develop new ways of reaching consumers if they are to survive in the digital age, according to Ofcom chairman David Currie. Delivering the Royal Television Society’s Annual Flemming Memorial Lecture, Currie warned that the growth of multi-channel television, personal video recorders and high-speed broadband would change the way advertisers do business. He said… Continue reading Ofcom Boss Warns Advertisers Of Digital Dangers

The board of ITV has today confirmed that it has completed the 25% acquisition of Scottish Media Group’s stake in breakfast television franchise, GMTV. Further to the earlier announcement on 10 May 2004, ITV has increased its stake in the highest rated UK breakfast time programme to 75%, with The Walt Disney Company owning the… Continue reading ITV Completes Acquisition Of GMTV

Global market research group, Aegis, has this morning announced the acquisition of a 51% stake in one of Korea’s largest digital marketing company, Agency W, from its chief executive and sole owner, John Lyul Baik. Agency W will become part of Isobar, the group’s recently launched digital network and becomes the third acquisition for Isobar… Continue reading Aegis Acquires Korean Digital Marketing Group

Independent News & Media, the parent group behind The Independent, is reported to have offered rivals the chance to buy a minority stake in the newspaper in a bid to raise capital for a major marketing push. According to this morning’s The Times, Sir Anthony O’Reilly, executive chairman of publishing group Independent News & Media… Continue reading The Independent Invites Rivals To Buy A 30% Stake

Independent News & Media saw its share price falter yesterday, losing 0.17% to close at 150p ahead of news that its is considering a 30% sell-off to raise funds for a major marketing push for the flagship broadsheet title, the Independent. The move is believed to be the brainchild of INM chief executive, Ivan Fallon,… Continue reading Sharewatch: Independent Down Ahead Of Marketing Plans

The National Magazine Company has today unveiled its latest foray into the women’s weekly celebrity market with the launch of Reveal, a new celebrity focused title designed to compete with Emap’s fledgling Closer.The magazine, which is backed by a £16 million marketing spend and has been in development for under a year, is hailed by… Continue reading First Issue Review: Reveal

The BBC claims that it would lose over £500 million in revenue if it were transformed into a subscription only service, resulting in the loss of quality programmes and an inability to meet its social and political obligations.The Measuring the Value of the BBC survey claims that ten million households would lose access to the… Continue reading A Subscription Only BBC Would Lose £500 Million

More young people in the UK claim to read a national newspaper during the average week than visit the pub, according to the latest research from the Newspaper Marketing Agency.The first detailed study of youth reading habits shows that a whopping 77% of hard-to-reach 16 to 24 year-olds read a national title on a weekly… Continue reading Young People Prefer Newspapers To Pubs