More Industry News articles

IPC Media is to extend the syndication of its most famous brands with the creation of a new division dubbed IPC+ to handle the licensing of its operations world-wide.The new division has been created from the company’s Content & Licensing division and is dedicated to building IPC’s brands through commercial partnerships. IPC+ will encompass brand… Continue reading IPC Focuses On Syndication To Boost Brand Power

Emap’s weekly teen magazine Sneak unveils a new look this week following in-depth research carried out over the summer to boost circulation.The revamped title will carry a new design and logo aimed at making it more eye catching on the shelf, as well as a range of new content specially tailored to appeal to its… Continue reading Emap Sneaks In Redesign Of Weekly Teen Title

Chrysalis Radio’s flagship Heart 106.2 recently revamped its image and hiked up its adspend by around 20% in an attempt to knock arch-rival Capital 95.8 off the top spot in London. The station’s head of marketing, Tina Finch, explains the strategy behind the decision…The past decade has seen the UK’s radio industry go from strength… Continue reading NewsLine Column: A Brand New Heart

The UK’s radio groups saw a disappointing week, as broadcasting giants GWR and Capital announced the details of their proposed merger, only to see their share prices slide by 4.04% and 4.70% respectively.The proposed £711 million merger will create a single broadcaster controlling more than 40% of the radio advertising market. The single sales house… Continue reading Sharewatch: Radio Groups Dip Amid Merger News

Telecoms giant BT has announced a drop in price for its entry-level broadband service to £17.99 per month in a move that brings it in-line with its competitors in the budget broadband market.BT’s Broadband Basic package was previously priced at £19.99 per month, giving customers internet access at 512k with a monthly usage limit of… Continue reading BT Slashes Broadband Price To Compete In Budget Market

The UK marketing industry remains in an up-beat mood with sales expected to rise by a total of 8.5% over the coming year, according to new research from the Chartered Institute of Marketing.The latest Marketing Trends survey of more than 100 leading media professionals shows that marketers are confident they can achieve ambitious sales targets… Continue reading UK Marketers Up-Beat As Sales Continue To Rise

Advertising trends appear to be a bit weaker than expected, says a new report from investment bank, Merrill Lynch. According to the latest US marketing and services update, conditions in this sector are however improving, despite growth being slower than anticipated when compared to the solid improvements in gross domestic product (GDP). Analyst, Lauren Rich… Continue reading Ad Trends Weaker Than Expected, Says Merrill Lynch

Advertisers wishing to target the early adopters of fashion and mobile phones should promote their products during programmes such as Hollyoaks and Pop Idol, according to the latest research into influential consumers.Channel 4, Taylor Nelson Sofres and the Bristol Business School have carried out an extensive study into the media habits of consumers who are… Continue reading Research Shows Brands How To Target Early Adopters

Although penetration is currently low, digital video recorders are a significant long term threat to television and in the future more advertising will be integrated into content or overlaid on top of programmes, said an analyst at the recent Merrill Lynch US media conference. This sentiment was echoed by a number of other key speakers… Continue reading DVRs Are A Hot Topic During Merrill Lynch Media Conference

Classic FM has secured Sky as the exclusive sponsor of its daily drive-time show as part of wider brand marketing campaign recently launched by the satellite broadcaster.The six-figure deal will see Sky sponsor Drive-time with Mark Forrest for the next three months in a deal that marks the first partnership of its kind between the… Continue reading Classic FM Secures Sky For Drive-Time Sponsorship