ITV has secured SC Johnson’s Pledge Dusters as the excludsive broadcast sponsor the fourth series of Everything Must Go, which returns to its daytime slot on the channel next week.The daily programme features homeowners from all over the UK who want to sell off their worldly possessions and move on to new lives. Participants attempt… Continue reading 27.09.04
The viewing habits of older consumers look set to change considerably over the next few years as they continue to embrace multi-channel television, according to new research from ZenithOptimedia. The wide-ranging study into the media consumption habits of the over fifties shows that golden oldies are emerging as enthusiastic consumers of multi-channel television thanks to… Continue reading Older Viewers Embrace Multi-Channel Television
Chief executive of WPP, Sir Martin Sorrell, has this morning confirmed he has been involved in discussions with Havas’ financier, adding further uncertainty to the French group’s future. After losing out in the bidding war for Grey Global Group to WPP, reports suggest that Havas is looking like an increasingly vulnerable take-over target, rumours that… Continue reading Sorrell Involved In Talks With Havas
Former BBC director general, Greg Dyke, has issued a call for the Corporation’s board of governors to be abolished, claiming that they are powerless to defend the broadcaster’s independence and are unable to regulate effectively.In a speech to the Royal Television Society last night the outspoken broadcast boss stated that he had long intended to… Continue reading Dyke Calls For Abolition Of BBC Board Of Governors
MediaCom has maintained its position as the UK’s number one individual media buying agency with a 5.5% increase in billings to £640 million for the twelve months to July, according the latest figures compiled by Nielsen Media Research.The Grey Global-owned agency, which was recently voted the most admired by media owners for its professionalism and… Continue reading MediaCom Still Number One In Terms Of Billings
All UK national radio stations saw their audiences decline this summer as listeners switched off in their thousands, according to the latest electronic measurement survey from GfK.The unofficial listening figures reveal a particularly disappointing performance for GWR’s flagship Classic FM, which saw its weekly reach decline by more than 23.5% year on year to just… Continue reading UK National Radio Stations See Weekly Reach Decline
WPP chief executive, Sir Martin Sorrell, has this morning confirmed that he has been involved in discussions with a senior Havas financier, in a move that adds further uncertainty to the French group’s future.After losing out in the bidding war for Grey Global Group to WPP, Havas is looking like an increasingly vulnerable take-over target.… Continue reading Sorrell Involved In Talks With Havas Financier
ITV has renegotiated a new multi-million pound deal with two of its biggest entertainment stars, Anthony McPartlin and Declan Donnelly, to keep the comedy duo exclusively on the network for the next three years.ITV has had an exclusive relationship with Ant and Dec for the last four years, during which time they have presented a… Continue reading ITV Secures Ant And Dec For Next Three Years
All UK national radio stations saw their audiences decline this summer as listeners switched off in their thousands, according to the latest electronic measurement survey from GfK. The unofficial listening figures reveal a particularly disappointing performance for GWR’s flagship Classic FM, which saw its weekly reach decline by more than 23.5% year on year to… Continue reading UK National Radio Stations See Audiences Decline
Over sixty percent of Britain’s population respond to newspaper adverts placed in the regional press, with the majority of consumers preferring to spend their money close to home, according to far-reaching new research by the Newspaper Society.Consumers’ Choice V, a national survey by TNS Media, looked at lifestyle, buying habits and the role of the… Continue reading Consumers Respond Positively To Regional Advertising
