The UK’s largest cinema ad sales house has today launched its first Cinema TVRs report on the Mediatel Connected AV app to align its measurement with other AV channels.
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In brief: Acast executives Georgina Holt and Christiana Brenton have left to start a new venture.
Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of “late money” being spent on TV in the UK this summer.