In brief: Media, marketing and tech company Brave Bison has acquired Social Chain, the social media marketing agency founded by celebrity entrepreneur Steven Bartlett.
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2022 saw a surge in radio audiences ‘going digital’. This is welcome news for advertisers who are looking for new audiences, better targeting and more efficient media.
Analysis: After a tough year for Facebook, Instagram and WhatsApp, Mark Zuckerberg is talking less about the metaverse and more about issues closer to advertisers’ hearts.
Connected TV fraudsters have turned their focus to digital audio scams, with more than $20m of advertisers’ revenue stolen.
Total online listening share increased by 43% percentage points year-over-year to encompass nearly a quarter of all digital listening.
The BBC has grown its share against commercial radio after two quarters of decline.
Global’s Heart Breakfast with Jamie Theakston & Amanda Holden and Capital Breakfast with Roman Kemp both bounced back from an underperforming Q3.
In brief: UK cinema advertising contractor Pearl & Dean has secured a new contract with Curzon starting in July 2023.
In brief: Dee Ford is leaving Bauer Media Audio UK as group managing director.
Laura Chaibi, international director of ad marketing and insights at Roku shares her greatest achievement and what is consistently coming up in conversations with clients.