More Industry News articles

A panel of broadcast industry experts has put advertising to the over fifties at the top of the agenda at this year’s Radio Festival in Birmingham.Beginning his address on the topic, Ron Coles, director of Saga Radio, described the changing face of Britain’s population with more people aged over fifty making up the populus and… Continue reading Radio Festival Puts Spotlight On Advertising To Over Fifties

Competition in the already highly competitive teenage magazine market looks set to hot up later this month with the launch of two new titles from Egmont Magazines targeting younger readers.Egmont, which is one of the biggest players in children’s publishing, is launching Hot Wheels for boys aged six to ten and My Scene for girls… Continue reading Competition Hots Up With New Teen Magazine Launches

The BBC’s director of radio and music, Jenny Abramsky, has defended the Corporation’s radio operations in a keynote speech to this year’s Radio Festival in Birmingham.Addressing the audience, the radio boss described the past year as turbulent, declaring that the Hutton inquiry and its aftermath had “plunged the BBC into crisis” and that the difficulties… Continue reading Abramsky Defends BBC Radio Ahead Of Charter Renewal

Media regulator Ofcom has pledged to relax the rules governing television and radio sponsorship in a move that will allow broadcasters greater freedom to mix commercial messages into programme breaks and shows.The watchdog has today published its draft Broadcasting Code cutting the number of rules that relate to the burgeoning sponsorship market. The move will… Continue reading Ofcom To Relax Broadcast Sponsorship Regulations

ITV has secured Lever Fabergé’s Sure deodorant brand as the six-figure broadcast sponsor of its new daytime show, The Test, which launches on the network later this month.The 30-minute show, presented by psychologist Jeremy Milnes, will air each weekday from 19 July in an attempt to cure people of their fears. The fact that phobias… Continue reading ITV Puts Sure To The Test With Daytime Sponsorship

Ofcom’s head of market intelligence, Peter Davies, has revealed a challenge to digital radio from Apple’s Ipod personal music player and the teenage listeners taking it to their hearts.In a presentation to the Radio Festival in Birmingham, the regulator unveiled research into the opinions of 18 to 20 year-olds towards DAB radio, indicating a number… Continue reading DAB Broadcasters Face Threat From Ipod Generation

The US Radio Advertising Bureau has revealed that radio advertising revenue in May struggled to keep up with the recovery of the media industry, as advertising sales continued to fall during the month. Both local and national radio had a tough time during May as local advertising sales struggled to post a 1% gain and… Continue reading May Radio Revenues Fail To Match Ad Recovery

The switchover of Britain’s radio networks from analogue to digital will depend largely on the development of digital television, according to BBC Radio 4 controller Helen Boaden. Speaking at the Radio Festival in Birmingham, the broadcast head claimed that radio switchover would be fuelled by public interest, which would be spurred on by the success… Continue reading Television Will Lead Switch To Digital Radio

Nine out of ten pop-up advertisements on UK websites are being clicked on accidentally, causing mistrust and frustration, says new research from Bunnyfoot Universality. Tests carried out using 60 web users revealed that 90% of click-throughs for a leading UK brand’s pop-over advertisements, were made by mistake because the ‘close’ button was so difficult to… Continue reading 90% Of UK Surfers Accidentally Clicking On Pop-Ups

The advertising watchdog is clamping down on French Connection after the high-profile clothing brand used its controversial FCUK trademark in a nation-wide poster campaign promoting its recently launched FM radio station.The Advertising Standards Authority’s Committee of Advertising Practice has ordered French Connection to pre-vet all of its posters for the next two years after ruling… Continue reading Advertising Watchdog Cracks Down On French Connection