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Confidence among Britain’s marketers has reached one of its highest ever levels and those in the business are certain the recession has finally come to an end, revealed a new survey from the Chartered Institute of Marketing (CIM). After an uncertain and hesitant recovery, UK marketers are now planning to invest to make the most… Continue reading UK Marketing Recession Is Finally Over, Says CIM Study

German magazine giant H Bauer is reported to be readying an entry into the men’s weekly magazine market in the form of a new title codenamed Project Sue and headed by former Men’s Health editor, Simon Geller.A spokeswoman for the publisher of Take a Break and That’s Life this morning strongly denied that such a… Continue reading H Bauer Rumoured To Be Preparing New Men’s Weekly

Nearly half of US advertisers expect their budgets to increase in the next year, according to a survey carried out by the Association of National Advertisers (ANA). As reported by Merrill Lynch, the latest ANA survey reveals that 49% of US advertisers expect to increase their advertising budgets this year, while 44% remain the same… Continue reading Half Of US Advertisers Set To Increase Ad Budgets

The three-horse race to take control of the Telegraph titles is expected to reach its conclusion later this week amid widespread speculation that bids for the newspaper group could exceed £700 million.The last three interested parties – the Barclay brothers, Daily Mail & General Trust and a consortium of investment firms – were asked to… Continue reading Race For Telegraph Titles Could End This Week

Global advertising giant, WPP has announced that it is backing the launch of media network KR Media, which will be headed by former Aegis Media Europe chief executives Bruno Kemoun and Eryck Rebbouh. WPP will hold a minority stake in the new European network which is set to launch in Paris in September. WPP has… Continue reading WPP Takes Share In Kemoun And Rebbouh’s Media Venture

More than 20 million sports fans tuned in to ITV1 last night to watch France clinch a sensational comeback victory over England in the first round of the Euro 2004 football championship.Unofficial overnight figures from BARB show that a peak of 20.7 million viewers stayed at home to watch the game, which saw France score… Continue reading 20.7 Million Watch England Lose Out To France

The BBC is currently holding talks about the possibility of launching a free-to-air digital satellite service to rival BSkyB’s proposed package of more than 200 television and radio channels. It is understood that the Corporation is in negotiations with a number of other broadcasters about launching a service to go head-to-head with the satellite package… Continue reading BBC Contemplates Taking On BSkyB With Satellite Service

Global advertising giant, WPP has announced that it is backing the launch of media network KR Media, which will be headed by former Aegis Media Europe chief executives Bruno Kemoun and Eryck Rebbouh.WPP will hold a minority stake in the new European network which is set to launch in Paris in September.WPP has agreed to… Continue reading WPP Takes Share In Kemoun And Rebbouh’s Media Venture

The National Magazine Company has appointed Sam Baker as editor of its flagship women’s glossy Cosmopolitan, replacing Lorraine Candy who left to join Hachette Filipacchi’s Elle earlier this year.The appointment marks a return to magazine editing for Baker, who stepped down after five years as editor of Company magazine to write her first novel Fashion… Continue reading Cosmopolitan Appoints Former Company Girl As New Editor

BSkyB was the best performer in last week’s media market with shares rising by 4.69% after revealing plans to launch a free-to-air satellite package of more than 200 television and radio channels to compete with the BBC-backed Freeview service.The City has responded positively to the broadcaster’s announcement and reports suggest that the BBC is in… Continue reading Sharewatch: BSkyB Outperforms Buoyant Media Market