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UK advertising expenditure forecasts published by the Advertising Association (AA) and the World Advertising Research Centre (WARC) last week show yet further evidence of the advertising recovery gaining momentum. UK advertising expenditure for 2004 is set to show bigger growth than previously anticipated with figures being revised up from the 3.2% predicted earlier this year(see… Continue reading 2004 UK Ad Spend Expected To Grow by 4.8%

A new report from US-based IMS Research forecasts that an influx of Freeview-ready DVD recorders to the UK will have exceeded 3.6 million units by 2009, thereby potentially boosting Freeview’s service with an extra 1.8 million viewers. According to this research, half of the 3.6 million DVD recorders expected to hit British shores by the… Continue reading 3.6 Million DVD Recorders To Boost Freeview Numbers by 2009

Kelvin MacKenzie’s Wireless Group saw a healthy 3.93% rise yesterday following an optimistic AGM statement listing the company’s successes over the past year, as well as predicting a positive twelve months ahead.The radio group revealed that second quarter revenues had risen by 36% year on year, while the Euro 2004 championships had boosted its talkSPORT… Continue reading Sharewatch: Wireless Group Rises Following Optimistic AGM

Channel 4 has come under fire from a media watchdog which has branded its programming ‘sleazy’ and is calling for the withdrawal of the broadcaster’s licence.Mediawatch-UK, previously known as the National Viewers’ and Listeners’ Association, was founded by infamous taste and decency campaigner Mary Whitehouse in 1965. The organisation is now calling for advertisers and… Continue reading Watchdog Calls For Viewers To Desert ‘Sleazy’ Channel 4

Former Five chief executive David Elstein has entered into a bidding war for control of the Hallmark Channel, reputed to have tabled an offer of around £500 million, the move puts him in direct competition with reported bids from several other companies including Sony.Among the parties understood to be interested in acquiring the Hallmark Channel… Continue reading Former Five Boss Enters Bidding War For Hallmark Channel

BSkyB is beleived to be reviewing the future of its three music channels, The Amp, Scuzz and Flaunt, as part of a shake-up that will see head of music channels, Jo Wallace, move to oversee original programming at flagship entertainment channel Sky One.Reports suggest that Wallace’s arrival at Sky One will conincide with the channel’s… Continue reading BSkyB Reviewing Future Of Music Channels After Shake-Up

News International, owners of The Times, Sunday Times and The Sun, has announced a partnership with Powerade to promote the drink’s close association with this year’s Olympic games.The deal spans News International’s portfolio of newspapers and will see the Coca Cola-owned brand promoted across all news, features and supplements in the newspapers as well as… Continue reading News International Partners Powerade For Olympics

The recent Euro 2004 championships even managed to attract female viewers who previously claimed to have absolutely no interest in football, according to the latest research to be published by media agency Carat.Before the tournament began a staggering 43% of women said they were not at all interested in following England’s Euro 2004 campaign. However,… Continue reading Euro 2004 Even Proves A Hit With Football Phobics

The Times has signed an exclusive partnership with car manufacturer Volkswagen to celebrate 30 years of its Golf car via print and online promotions.The partnership will see the car being promoted through a custom-built microsite housed on Times Online for three months, as well as receiving coverage in the newspaper’s print edition. A specially-dedicated channel… Continue reading Times Partners Volkswagen For Cross Media Promotion

The Financial Times is still the most popular European business title in terms of readership and audience coverage among the business community, according to new research from Ipsos-RSL.The annual European 2004 Survey, which covers 10 million executives in 16 countries, shows that the Financial Times is way ahead of its rivals with a readership of… Continue reading Financial Times Is Voted Top European Business Title