More Industry News articles

The billionaire Barclay brothers have succeeded in their hard-fought battle to take control of the Daily Telegraph and its sister publications with a winning bid worth £665 million.The reclusive media moguls, who own the Business and the Scotsman, saw off a rival bid from venture capital firm 3i and its US partner Veronis Suhler Stevenson… Continue reading Barclay Brothers Take Control Of Telegraph Titles

ITV has today announced that its multi-channel revenue target for the next three years has been set at £150 million, with an ambitious increase of £36 million being invested in programming.The investment increase will enable the UK’s largest commercial broadcaster to double ITV2’s programme budget and launch the new ITV3 channel for older, upmarket viewers… Continue reading ITV Reveals Ambitious Multi-Channel Revenue Targets

Internet service provider Wanadoo has ended its search for a new managing director of sales and communications with the appointment of Philip Mehl, former vice president of international advertising and communications at T-Mobile.Mehl will replace former marketing head, Keith Hawkins, who left the company, then known as Freeserve, shortly before it rebranded with the backing… Continue reading Wanadoo Raids T-Mobile For Marketing Chief

ITV Sales has secured beer brand Michelob Ultra as the exclusive sponsor of the broadcaster’s forthcoming coverage of the Tour de France bicycle race.The race will be aired in July and is expected to attract high ratings as cycling enthusiasts watch to see if reigning champion Lance Armstrong can win the event for the sixth… Continue reading ITV Secures Michelob Ultra For Bike Race Sponsorship

IPC Media is reportedly planning to reduce the size of its glossy women’s monthly Marie Claire in the next few weeks in an attempt to boost the magazine’s flagging circulation.The ongoing growth of Condé Nast’s handbag-sized Glamour and the expansion of the celebrity magazine sector over the last few years have impacted badly on monthly… Continue reading IPC Scales Down Marie Claire To Boost Circulation

As political spending continues to fuel US advertising spending, Universal McCann, along with many other global analysts, is revising previous predictions upwards to reflect the momentum in the marketplace. Bob Coen, director of forecasting of Universal McCann, says he now expects a 7.3% increase in advertising spending in the US this year, compared with a… Continue reading Universal McCann Revises Ad Forecasts

Radio giant GWR saw shares rise by 3.97% yesterday to close at 262p as rumours circulated about a possible merger with rival Capital Radio. Media buyers are understood to have approving consolidation between the groups, providing the market remained segmented, with one group owning multiple formats.Capital saw a rise of 1.43% as investors warmed to… Continue reading Sharewatch: GWR Rises As Merger Rumours Resurface

New research from Mediamark has revealed that the number of adults using the internet in the US has slowed down and hit a plateau of 63%. Based on a survey conducted over 30 days at 26,000 homes, the data research company found that although 79.5% of adults have access to the internet either at home… Continue reading US Internet Users Hit Plateau

Emap Advertising and Initiative Media have secured a £500,000 cross-media deal with FMCG giant Unilever to promote the rebranding of its range of Impulse body fragrance products.The deal will span Emap’s range of magazine, television, radio and online properties and will culminate in a live event at the same venue featured in the BBC’s Fame… Continue reading Emap Secures Unilever For Cross-Media Campaign

The Media Research Group has unveiled several high-profile keynote speakers to headline its bi-annual conference in Madrid this November with Antony Young, chief executive of ZenithOptimedia, heading the bill on the future of media research and advertising effectiveness.Young’s presence at the conference will be a major draw to many media professionals as the ZenithOptimedia boss… Continue reading MRG Unveils High-Profile Speakers For Madrid Conference