More Industry News articles

More than 70% of the British population watched at least some of England’s heart-wrenching Euro 2004 clash against France earlier this month, according to the latest research from media agency Carat.The study of more than 1,000 people shows that 74% of men and 68% of women watched the game, which saw France clinch a sensational… Continue reading More Than 70% Of UK Watched England Versus France

One day ahead of the latest ‘biggest match in English football history’, a sporting contest of a very different type was taking place in the MediaTel Sports Bar.The second annual MediaTel Group Sports Quiz evening was won by News International’s Rising Sun team last night, pipping the confident defending champs, Opus’ And the Winner is…… Continue reading Rising Sun Too Hot For The Opposition At Quiz Night

ITV Sales has secured snack food brand Ginsters as the broadcast sponsor of its new Saturday night entertainment programme, Simply The Best, which launches later this summer.The deal for the forthcoming series, negotiated by Starcom Motive, marks the first time Ginsters has opted for nation-wide coverage after only using ITV’s regional networks in the past.Simply… Continue reading ITV Gives Ginsters Slice Of New Entertainment Show

Clear Channel-owned outdoor specialist Adshel has signed an exclusive deal with supermarket giant Somerfield to provide point-of-sale advertising space across its 332 UK stores.The deal will see the company partner with Somerfield for the next five years, managing six-sheet panels and preparing for a multi-million pound upgrade of the supermarket chain’s stores. The deal will… Continue reading Adshel Checks Out Point Of Sale Deal With Somerfield

Trinity Mirror has seen advertising revenue increase by 5.1% in the last six months, but circulation volumes for the Daily Mirror have been disappointing, according to a pre-close trading update issued by the newspaper group today. In a statement released ahead of meetings with analysts, Trinity Mirror said its regional newspaper business division is expected… Continue reading Trinity Mirror Sees Advertising Revenue Rise By 5.1%

ITV enjoyed a good day’s trading yesterday, riding on the back of increased revenue targets and well received news that a second digital channel, ITV3, will be launched by the end of the year.The broadcasters saw its share price rise by 2.73% to 113p as it put paid to reports earlier this month that it… Continue reading Sharewatch: ITV Climbs Following Positive Results

Advertising in the Americas is expected to remain as the main source of television revenue until 2012, when it is predicted to be generating a revenue of over $101 million, says a new report from ZenithOptimedia. Between 2000 and 2001, television advertising revenue fell for the first time in over ten years from $63,220 million… Continue reading TV Advertising In America To Remain Strong Until 2012

The direct mail industry has seen impressive year on year increases in both expenditure and volume during the first quarter of 2004, according to new figures released by the Direct Mail Information Service.The latest statistics show that volume reached 1,475 million items in the three months to March, a 3.8% increase on the same quarter… Continue reading Direct Mail Gets Off To A Flying Start In 2004

Trinity Mirror has seen advertising revenue increase by 5.1% in the last six months, but circulation volumes for the Daily Mirror have been disappointing, according to a pre-close trading update issued by the newspaper group today.In a statement released ahead of meetings with analysts, Trinity Mirror said its regional newspaper business division is expected to… Continue reading Trinity Mirror Sees Advertising Revenue Rise By 5.1%

Media regulator Ofcom has begun its roll out of new regional radio licences with the advertising of a commercial FM licence to cover the city of Edinburgh and the area surrounding the Firth of Forth.The new licence covers an area roughly the same as that of existing Edinburgh service, Forth One, containing an adult population… Continue reading Ofcom Puts Edinburgh Radio Licence Up For Tender