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The latest report from Merrill Lynch says that advertising is finally back on track and as a result the group has revised its global advertising forecast for 2004 upwards to 5.5%. For the first time in several years, the regional forecasts for US and overseas are aligned with GDP; with US advertising expected to grow… Continue reading Merrill Advertising Forecasts Aligned With GDP

UBC Media, owner of Classic Gold, received a boost yesterday, announcing rising revenues for the year as a result of digital radio investments. The group’s total profit grew by 29.1% to £13.3 million, while revenue from Unique Interactive, UBC’s digital radio software division, rose by 62% (see Digital Radio Helps Boost Revenues At UBC).The company’s… Continue reading Sharewatch: Digital Radio Success Boosts UBC Share Price

Johnston Press has today sold its share in Two Boroughs Radio Limited for £1.2 million to the Local Radio Company. The 33% share in the radio stations based in Burnley, were acquired by Johnston Press as part of the £560 million take over of Regional Independent Media in April 2002. Last month, former Jazz FM… Continue reading Local Radio Company Acquires Share In Two Boroughs Radio

Brands, along with other intangible assets such as licenses, patents and copyrights, are often the most valuable assets within a company. Stuart Whitwell of branding, strategy and development consultancy, Intangible Business, looks at how companies can leverage the true commercial value of their brands…A man goes into a shop to buy a can of baked… Continue reading NewsLine Column: Unleashing The Value Of The Brand

Mark Thompson has begun his first day as director general of the BBC by announcing a raft of internal reviews and cost-cutting measures in the run up to the Corporation’s charter review in 2006.The broadcasting chief stated that there would be reviews into the BBC’s commercial businesses, production and commissioning, as well as an investigation… Continue reading Thompson Outlines BBC’s Future In Opening Speech

Emap Advertising and Initiative Media have secured a £500,000 cross-media deal with FMCG giant Unilever to promote the rebranding of its range of Impulse body fragrance products.The deal will span Emap’s range of magazine, television, radio and online properties and will culminate in a live event at the same venue featured in the BBC’s Fame… Continue reading Emap Secures Unilever For Cross-Media Campaign

The BBC has secured the exclusive UK television, radio and online broadcast rights for the 2010 Winter Olympics in Vancouver and the 2012 Games, which could be held in either Paris, New York, Madrid or London.The deal, which was announced this morning, guarantees that the BBC’s coverage of the prestigious sporting event will continue beyond… Continue reading BBC Wins Olympic Broadcasting Rights To 2012

ITV has suffered its highest-profile management departure since its multi-billion pound merger with the resignation of marketing and commercial director, Jim Hytner, to join Barclays bank.Hytner, credited with rebranding ITV in the run up to the £5.6 billion merger of Carlton and Granada, is stepping down to take up one of country’s largest marketing roles… Continue reading Hytner Quits ITV After Three Years To Join Barclays

The number of broadband users has doubled over the past year, according to new figures from the Office of National Statistics, with over a quarter of all internet users now subscribing to a permanent high speed connection. Since April 2003, broadband has grown from a 14.5% share of internet subscribers to 27.2% in April 2004,… Continue reading Cheap Broadband Spurs Growth

Hyundai is winning the Euro 2004 sponsorship war with its on-pitch advertising gaining more exposure than any other of the tournament’s official sponsors, according to new analysis of the coverage so far.Research by Initiative Media and sponsorship data firm Margaux Matrix shows that the car manufacturer has achieved 32% more exposure through its perimeter advertising… Continue reading Hyundai Takes The Lead In Euro 2004 Sponsorship War