ITV was seen in focus yesterday with shares dipping by 2.21% amid reports that it has scrapped plans to expand its digital strategy with the launch of a dedicated digital channel for children later this year (see ITV Scraps Plans To Launch Digital Channel For Kids).Meanwhile, BSkyB dipped by 4.70% to close at 628p despite… Continue reading Sharewatch: Heavy-Weight Broadcasters Seen In Focus
IPC Media’s flagship celebrity weekly Now and Time Warner stable-mate, Warner Home Video, have secured an exclusive deal with Asda to promote the video and DVD release of the final series of Friends.The partnership will see co-branded dump-bins – designed to hold copies of Now and Friends DVDs and videos – placed in the majority… Continue reading Now And Asda Team Up To Promote Friends DVD Launch
ITV could be facing severe financial problems due to the increasing popularity of multi-channel television and the rise of BSkyB, according to former BBC chairman and economist Gavyn Davies.Speaking at the Said Business School in Oxford last night, Davies warned that the broadcaster’s business model was under threat from declining viewing figures and advertisers seeking… Continue reading ITV Business Model Under Threat From Multi-Channel TV
The Times has announced plans to roll-out its compact edition across the UK, but insists it remains totally committed to publishing its broadsheet version alongside the commuter-friendly tabloid.The announcement comes just weeks after the Independent went completely tabloid, in a move that consigned the broadsheet edition of the paper to the scrap-heap after more than… Continue reading Times Rolls Out Compact Edition Across The UK
Fears that PVRs will transform the planning process have been confirmed by BSkyB’s admission that more than three-quarters of Sky Plus viewers skip through the adverts when watching recorded programmes.BSkyB chief executive, James Murdoch, yesterday reaffirmed his commitment to the Sky Plus personal video recorder, claiming that it supplements core viewing and provides a platform… Continue reading Ad-Avoidance High Amongst Sky Plus Viewers
ITV is understood to have scrapped plans to expand its digital strategy with the launch of a dedicated digital channel for children later this year.The UK’s largest commercial broadcaster was due to unveil ITV Kids as part of a new channel package to boost its digital presence. However, the launch has been shelved and ITV… Continue reading ITV Scraps Plans To Launch Digital Channel For Kids
BSkyB was the best performer in yesterday’s media market with shares rising by a solid 7.68% revealing plans to launch a free-to-air satellite package of more than 200 television and radio channels in an attempt to compete with the BBC-backed Freeview service (see BSkyB To Launch Free-To-Air Satellite Package).The prospect of higher revenues outweighed concerns… Continue reading Sharewatch: BSkyB Boosted By Free-To-Air Announcement
A staggering 29 million UK viewers will tune in to watch England play France in the opening round of Euro 2004 football championships this Sunday, according to research carried out by media agency, Carat.The study predicts that around 22 million of these will watch the opening England match in the tournament on ITV1, in a… Continue reading Almost 30 Million To Watch England’s Euro 2004 Debut
The National Magazine Company has announced plans to launch a new celebrity-focused weekly to go head-to-head with Emap’s highly successful Closer in the rapidly expanding sector.The company that publishes Cosmopolitan and Best confirmed today that it is currently developing a new weekly under the working title Reveal, in an attempt to cash in on the… Continue reading Natmags To Take On Closer With New Celebrity Weekly
Emap’s recently launched men’s lifestyle magazine Zoo has secured a number of high-profile sponsorship deals with Pepsi, Yates and Coral to coincide with the impending Euro 2004 football tournament.The magazine will also be published on different days throughout the championships to bring readers news on the key England games. The first Zoo football special will… Continue reading Zoo In Football Frenzy With Euro Sponsorship Deals
