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TV has suffered its highest-profile management departure since its multi-billion pound merger with the resignation of marketing and commercial director, Jim Hytner, to join Barclays bank. Hytner, credited with rebranding ITV in the run up to the £5.6 billion merger of Carlton and Granada, is stepping down to take up one of country’s largest marketing… Continue reading Hytner Quits ITV After Three Years To Join Barclays

The BBC has secured the exclusive UK television, radio and online broadcast rights for the 2010 Winter Olympics in Vancouver and the 2012 Games, which could be held in either Paris, New York, Madrid or London.The deal, which was announced this morning, guarantees that the BBC’s coverage of the prestigious sporting event will continue beyond… Continue reading BBC Wins Olympic Broadcasting Rights To 2012

ITV has suffered its highest-profile management departure since its multi-billion pound merger with the resignation of marketing and commercial director, Jim Hytner, to join Barclays bank.Hytner, credited with rebranding ITV in the run up to the £5.6 billion merger of Carlton and Granada, is stepping down to take up one of country’s largest marketing roles… Continue reading Hytner Quits ITV After Three Years To Join Barclays

Hyundai is winning the Euro 2004 sponsorship war with its on-pitch advertising gaining more exposure than any other of the tournament’s official sponsors, according to new analysis of the coverage so far.Research by Initiative Media and sponsorship data firm Margaux Matrix shows that the car manufacturer has achieved 32% more exposure through its perimeter advertising… Continue reading Hyundai Takes The Lead In Euro 2004 Sponsorship War

The Times will this week launch a major trade campaign highlighting its recent circulation increase in an effort to boost advertising revenue and capitalise on its nation-wide tabloid rollout.The campaign, will feature in key trade titles with the strap line “Choosing which newspaper to advertise in is now as easy as ABC”. The newspaper is… Continue reading Times Launches Trade Campaign Following ABC Results

ITV saw a poor day’s performance on the stock markets yesterday, slipping 2.48% to 649˝p as Deutsche Bank predicted losses in the broadcaster’s advertising market share would continue into 2005. The German bank also dropped its recommendation to investors to buy, instead instructing them to hold whilst simultaneously lowering its price target for the company… Continue reading Sharewatch: ITV Slips As Bank Predicts Ad Downturn

i-level, the independently-owned digital agency, has further expanded its offering to advertisers with the launch of a new specialist division dedicated entirely to search targeted marketing.The agency has recruited Amanda Jones (pictured), formely head of search at Outrider, to head-up the new division, which has been created in response to the growing role of pay-per-click… Continue reading i-level Launches Dedicated Search Marketing Division

The UK looks set to receive its fourth national commercial radio station as Isle of Mann International Broadcasting, backed by 80s keyboard supremo Rick Wakeman, prepares to launch a music-based offering early next year.The station, provisionally entitled MusicMann 279, will target 25 to 55 year old female listeners across the UK and Ireland on 279… Continue reading UK Set To Receive Fourth National Radio Station

Outdoor advertising is expected to grow faster than radio in the US over the next 5 years, according to a new report from Merrill Lynch. The global advisory company says that US outdoor advertising is undergoing positive secular changes allowing it to transform into a growth sector while radio migrates from a growth to mature… Continue reading US Outdoor Advertising Expected To Overtake Radio By 2005

Teletext has announced it will cease operating its internet site and digital cable services by August, resulting in around 45 redundancies at the Daily Mail & General Trust owned company.In a statement Teletext claimed that both its internet site and “walled garden” digital cable services would be discontinued due to “little potential for commercial success”.… Continue reading Teletext Scraps Digital Cable And Internet Services