More Industry News articles

Digital media company ScreenFX has secured a deal with United International Pictures to promote some of the summer’s most high-profile cinema releases through its network of giant plasma screens.UIP has already used the network of shopping mall screens to advertise teen flick Mean Girls and will also use ScreenFX to promote this summer’s biggest hit,… Continue reading ScreenFX Takes Film Trailers Out Of The Cinema

The UK’s largest commercial broadcaster ITV was seen in focus yesterday as news came of a potential windfall for the company if media regulator Ofcom goes ahead with proposals to cut its licence fee by more than 40%.The broadcaster rose by 2.84% yesterday to close at 117žp, as investors heard how renegotiations with Ofcom could… Continue reading Sharewatch: ITV Rises As Ofcom Mulls Licence Fee Cut

United Business Media claimed the spotlight last week, managing consistent rises to sit 5.59% higher in week on week analysis. Today sees the publication of a pre-close season update statement, revealing revenue improvements and increases in efficiency well ahead of targets.The company claims to have boosted profit ahead of forecasts through recent acquisitions, with the… Continue reading Sharewatch: United Business Media Soars Ahead Of Close

Email marketing in the US has been performing at a steady rate during the first quarter of 2004, with click-through and open rates declining slightly but delivery rates up 1.5% from one year ago, says a new report from DoubleClick. During the year, click-through rates (CTR) generally stayed about the same or declined over the… Continue reading Email Marketing Delivery Rates Grow

More than 16.5 million people in the UK are now able to send and receive photo messages and e-mail via their mobile phones, according to new figures from the Mobile Data Association.The latest GPRS technology provides always on capability to users, along with faster speeds than conventional handsets, making e-mail and mobile web browsing a… Continue reading More Than 16.5 Million Now Use Photo Messaging

Western Europe digital screen advertisers claim the greatest revenue share of the screen advertising market, although US screen advertising companies account for 87.9% of digital advertisement screens worldwide, reports Screen Digest and the Screen Advertising World Association (SAWA). The Reviewing Digital Screen Advertising In The Realm Of Digital Cinema report says, Europe’s share of global… Continue reading Digital Pushes Cinema Screen Ad Marketing

Express Newspapers owner Richard Desmond has reportedly registered the name London i as the title for his planned free-sheet newspaper which will compete with the Evening Standard and the Metro in the capital.The news ends months of fevered speculation as to what Desmond would call the title, which was first mooted at the beginning of… Continue reading Desmond Eyes New Name For Planned London Free-Sheet

BARB has finally launched a new reporting system capable of measuring the sponsorship of television programmes following ongoing requests from advertisers and agencies.The new tracking system, which has been in development since last year, will commence on a test basis from today, with the intention of going fully operational in the autumn.The service will see… Continue reading BARB Begins Roll-Out Of Sponsorship Tracking System

A court in Delaware gave Lord Black the go-ahead on Friday to proceed with legal action to attempt to block the sale of the Telegraph titles to the Barclay brothers. Black is expected to file a suit within days, asking for Hollinger International shareholders, the parent company of the newspaper titles, to cast a vote… Continue reading Lord Black Gets Court Go-ahead

Search engine marketing is becoming an indispensable tool in reaching highly targeted audiences and no self-respecting marketer should be without it, according to the latest white paper from redtagdm.Search engine marketing now accounts for well over a third of online advertising revenue in the UK and companies should do all they can to ensure that… Continue reading Search Engines Find Advertising Revenue Success