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MediaCom has been voted as the agency most admired by media owners in terms of its all round professionalism and commercial performance for the second year running.Between May and June this year Ocean Consulting’s latest Media Agency Monitor surveyed almost 60 top-level executives at virtually all of the UK’s major consumer media owners to gauge… Continue reading MediaCom Voted Best Agency For Second Year Running

The return of beer brand John Smith’s to campaigns fronted by comic Peter Kay has proved a wise decision by the brewery, as its 30-second spots with a ‘no nonsense’ tagline have landed the top spot in the latest Ads That Make The News survey.John Smith’s latest push builds on last year’s hugely popular ‘Ave… Continue reading John Smith’s Tops Latest Ads That Make The News Survey

IPC Advertising has poached Paul Bates, one of Emap Esprit’s high-profile advertising directors, to head the management team of its women’s weekly division, IPC Connect.The move, which sees Bates, previously advertising director of Emap’s third biggest-selling magazine, Yours, taking the role of advertising manager with IPC Core Connect. The new role gives Bates responsibility for… Continue reading IPC Poaches Women’s Advertising Boss From Emap

The BBC has unveiled plans to take radical cost cutting measures so that more of its £2.68 billion licence fee income can be invested in making programmes. According to a report in today’s Financial Times, a small team of managers overseen by John Smith, BBC finance director and chief operating officer, is planning radical action… Continue reading BBC Plans Radical £100 Million Cost Reductions

Throughout June, the progress of the advertising recovery was closely monitored and scrutinised by market analysts and advertising chief executives alike, with each having their own view point on how things are shaping up. A study from the Chartered Institute of Marketing said that confidence among Britain’s marketers had reached one of its highest levels,… Continue reading INSIGHTanalysis: Media Healthcheck – June 2004

As audiences begin to migrate to digital technology, the prospect of switching off the analogue radio signals has been raised by the government for the first time. Talk of future plans, similar to those for the television digital switch-over have been aired by Tessa Jowell, secretary of state for department of culture, media and sport.… Continue reading Analogue Radio Switch-Off Raised By Jowell

The newspaper industry must do more to claw back advertising revenue, claimed Maureen Duffy, the chief executive of the Newspaper Marketing Agency (NMA). As reported by MediaGuardian, Duffy said that the newspaper industry has been outmanoeuvred by television, radio and outdoor poster companies and only had themselves to blame for failing to stop the migration… Continue reading Press Must Claw Back Ad Revenue

The future of free-to-air (FTA) television may find itself in trouble after 2014, as competition from other forms of information and entertainment technology hots up, says a report from research and consultancy group, Paul Budde Communication. According to the report, FTA television can easily survive the next ten years but its future after that is… Continue reading Free-To-Air TV Set To Hit Troubled Times

The international specialist consumer magazine group, Future Network, has today revealed that revenue for the first five months of 2004 is up by 8%, fuelled by growth in Europe and the United States. The trading update, issued prior to the interim results due on 14 September 2004, shows that mainland Europe outperformed all other regions,… Continue reading UK Lags Behind Europe And US Growth For Future

Media and marketing research group, Aegis, today said that revenues for the first half of this year are expected to be comfortably ahead of last year in its three operating regions; Europe, US and Asia. The trading update, issued prior to the interim results due on 7 September 2004, said that during the past few… Continue reading Aegis Performing Ahead Of Last Year