Brands, along with other intangible assets such as licenses, patents and copyrights, are often the most valuable assets within a company. Stuart Whitwell of branding, strategy and development consultancy, Intangible Business, looks at how companies can leverage the true commercial value of their brands…A man goes into a shop to buy a can of baked… Continue reading NewsLine Column: Unleashing The Value Of The Brand
Mark Thompson has begun his first day as director general of the BBC by announcing a raft of internal reviews and cost-cutting measures in the run up to the Corporation’s charter review in 2006.The broadcasting chief stated that there would be reviews into the BBC’s commercial businesses, production and commissioning, as well as an investigation… Continue reading Thompson Outlines BBC’s Future In Opening Speech
Emap Advertising and Initiative Media have secured a £500,000 cross-media deal with FMCG giant Unilever to promote the rebranding of its range of Impulse body fragrance products.The deal will span Emap’s range of magazine, television, radio and online properties and will culminate in a live event at the same venue featured in the BBC’s Fame… Continue reading Emap Secures Unilever For Cross-Media Campaign
The Media Research Group has unveiled several high-profile keynote speakers to headline its bi-annual conference in Madrid this November with Antony Young, chief executive of ZenithOptimedia, heading the bill on the future of media research and advertising effectiveness.Young’s presence at the conference will be a major draw to many media professionals as the ZenithOptimedia boss… Continue reading MRG Unveils High-Profile Speakers For Madrid Conference
The Association of Publishing Agencies has announced an initiative to launch a recognised system for the measurement of customer magazines in an attempt to capitalise on the success of titles which are not audited by the National Readership Survey.The APA, which is conducting the research in association with Millward Brown, states that customer magazines are… Continue reading APA Plans Measurement System For Customer Magazines
Outspoken Wireless Group chairman Kelvin MacKenzie has accused RAJAR of “scaremongering” after the radio ratings body estimated that electronic audience measurement could cost up to £25 million a year to operate.RAJAR’s managing director, Sally De la Bedoyere, told Broadcast magazine last week that the introduction of audiometers to measure radio audiences may cost up to… Continue reading Cost Of Electronic Measurement Causes Controversy
Commercial radio giant GWR has appointed James Smythe, former associate director of Carat Insight, as its new group head of research, replacing Rupert Steele, who is leaving to pursue consultancy work.Smythe will join GWR on 23 August, working across the radio group’s entire range of brands, which incluide Classic FM, The Mix network and digital… Continue reading GWR Appoints Former Carat Director As Research Head
The popularity of broadband internet is helping to spur subscription and stream based advertising revenue, which is set to reach $625 million in the US during 2004 and $864 million in 2005, says a new report from AccuStream iMedia Research. The report, Streaming Advertising and Subscription: A Complete Market Analysis 2003-2005 concludes that audio and… Continue reading Broadband Set To Spur Stream Ad Revenue In The US
More than 20 million people tuned in to BBC One last night to watch England qualify for the quarter finals of the European championships after securing a nail-biting 4-2 victory over Croatia.Unofficial overnight figures from BARB show that a peak of 20.4 million viewers stayed at home to watch England’s final group game, which saw… Continue reading More Than 20 Million Watch England’s Victory Over Croatia
The latest report from Merrill Lynch says that advertising is finally back on track and as a result the group has revised its global advertising forecast for 2004 upwards to 5.5%. For the first time in several years, the regional forecasts for US and overseas are aligned with GDP; with US advertising expected to grow… Continue reading Merrill Advertising Forecasts Aligned With GDP
