More Industry News articles

Research firm, Yankee Group has found that 78% of US consumers are aware of high definition TV (HDTV) and 20% plan to purchase HDTV sets by 2008. Yankee said that sales of HDTV monitors reached 3.2 million in 2003 and predicts this to rise to 20.2 million by 2008. The report says that the growth… Continue reading Consumers Expected To Buy HDTV

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC) have revealed that UK online advertising in 2003 beat all records as spending reached more than £350 million, pushing its market share of total advertising revenue to 2.5%. The official figures published today show that the online advertising industry grew at a staggering rate of 80% year-on-year… Continue reading UK Online Ad Spend Beats All Records

Nearly half of digital video recorder (DVR) users delay watching programmes live but instead record these with the aim of saving precious time by skipping through TV advertisements, effectively telling advertisers ‘don’t waste my time’ says Lyra Research. A recent survey from the technology information company revealed that TV delayed viewing for 43% of DVR… Continue reading DVR Users Avoid Advertisements To Save Time

European advertising growth is expected to grow by over 4% in the next year and overtake the US, according to a revised outlook from ZenithOptimedia. The media agency has today announced that it has updated its European advertising forecast to 4.2% from 3.7%, after its 2003 Europe-wide prediction of 1.8% was beaten when growth reached… Continue reading European Ad Market To Grow By Over 4%

Outdoor advertising specialists Maiden Group performed well last week, rising by a healthy 10.48% to 242˝p as the company announced deals with Network Rail worth £477 MillionThe new contracts will see the company take control of 2,000 poster sites at 17 railway stations worth £450 million, while the renewal of a separate five year promotions… Continue reading Sharewatch: Maiden Rises Following Successful Rail Bids

The UK’s two cable TV giants, NTL Europe and Telewest, are being urged by shareholders to begin merger talks to form a single company with a market value of $7 billion.According to a report in the Observer, shareholders are pushing for the talks to begin this autumn to bring together more than 1.5 million customers,… Continue reading NTL And Telewest Shareholders Urge $7 Billion Merger

Hachette Filipacchi has secured a pan-European sponsorship deal with Lycra which will see the world-renowned brand sponsor the first ever ELLE Style Leaders supplement.The 20-page supplement will be published with the November issue of five editions of ELLE in the UK, France, Germany, Spain and Italy, detailing the best the fashion world has to offer… Continue reading Hachette Secures Lycra For Elle Sponsorship Deal

Ofcom has announced a public consultation on new rules governing the advertising of alcoholic drinks on television.The watchdog claims the new regulations will respond to continued debate between industry and consumer groups and would seek to outlaw advertising campaigns which glamourise or trivialise alcoholic products.Among the watchdog’s new rules are bans on advertisements showing drinks… Continue reading Ofcom Calls Time On Loosely Regulated Alcohol Adverts

The Daily Telegraph has announced a deal which will see the newspaper sponsor the Glyndebourne opera company’s production of La Bohčme by Puccini to support the relaunch of its Telegraph Box Office ticket service.The sponsorship, which covers the production at the New Wimbledon Theatre, London, from December 7th to 11th, will support the Telegraph‘s partnership… Continue reading Telegraph Relaunches Box Office With Opera Sponsorship

German magazine giant H Bauer is to name its forthcoming men’s weekly title Cut, and has a provisional launch date of August 12th, according to reports over the weekend.The publisher is understood to be readying the title, rumoured to be in production last month, and will invest around £8 million in its launch into one… Continue reading Bauer Names Its First Foray Into Men’s Mag Market