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Internet media streaming is facing stiff competition from traditional television, as online content owners feel the pressure to draw customers from TV to desktop screens, says IT analysts and consultants Frost & Sullivan. Mukul Krishna, industry analyst at Frost & Sullivan, said: “This is an uphill task, considering the present quality of streaming over the… Continue reading Internet Media Streaming Under Pressure From Television

Internet media streaming is facing stiff competition from traditional television, as online content owners feel the pressure to draw customers from TV to desktop screens, says IT analysts and consultants Frost & Sullivan.Mukul Krishna, industry analyst at Frost & Sullivan, said: “This is an uphill task, considering the present quality of streaming over the internet… Continue reading Internet Media Streaming Under Pressure From Television

American publishing giant Gannett is understood to have pulled out of the race to take control of the Daily and Sunday Telegraph as bidding enters its crucial second phase. Gannett, which also owns the Newsquest group of regional newspapers in the UK, was tipped as a front-runner for the papers being auctioned off by Lord… Continue reading Gannett Pull Out Of Telegraph Bidding Race

The text messaging phenomenon continued to grow in February and saw the monthly total reach over a staggering two billion messages, according to figures released by the Mobile Data Association (MDA). This takes the daily average number of text messages sent to 71 million. On Valentine’s Day, text messages left more traditional methods of saying… Continue reading Valentine’s Day Texts Boost February’s Figures

Online advertising can boost off-line sales by as much as 12.5%, according to an innovative new study published by MSN in conjunction with Procter & Gamble, Nestle and Kraft.The research, carried out between November 2003 and January this year, recommends a significant increase in internet adspend after revealing that sales of consumer packaged goods rose… Continue reading Online Advertising Can Boost Sales By Up To 12.5%

In Europe, a massive $18 billion was spent on pay-TV services in 2003 and this is expected to double by 2007, says a report by independent market analysts, Datamonitor. The European pay-TV strategies report says that for pay-TV revenue to reach $39 billion, providers will have to encourage current customers to subscribe to more expensive… Continue reading European Pay-TV Market To Reach $39 billion By 2007

The Oxford and Cambridge Boat Race bowed out to a massive audience of nearly nine million viewers yesterday afternoon as the BBC aired its last ever broadcast of the prestigious annual event.Unofficial overnight figures from BARB show that a peak of 8.9 million viewers tuned in to see Cambridge secure a controversial win over Oxford… Continue reading BBC Sinks Competition With Boat Race Coverage

The Telegraph has announced its latest drive to boost sales in the form of a widespread taxi and outdoor advertising campaign.The newspaper, which has been hard hit by tabloid launches from the Times and the Independent, will be hoping to increase circulation with its latest initiative, building on the brand’s now familiar Read a best-seller… Continue reading Telegraph Hails Start Of Taxi Advertising Campaign

ZenithOptimedia’s new global boss, Steve King, has signalled a change of emphasis at the media services company to focus more on agency partner relationships, key clients and new business.King was appointed chief executive of ZenithOptimedia’s world-wide operations last week, following the announcement that John Perriss is stepping down after more than fifteen years running the… Continue reading King Signals Change Of Emphasis At ZenithOptimedia

Viacom Outdoor is claiming a marketing first with the launch of an innovative campaign designed to encourage mobile phone users to interact with billboards on the London Underground.The special billboards employ the latest ‘Hypertag’ advertising technology, which incorporates sensors that are activated when a consumer directs the infra red function of their mobile towards a… Continue reading Viacom Outdoor Targets Mobile Users On The Underground