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In March the UK advertising expenditure results were released. These beat all expectations and encouraged global advertisers to revisit 2004 forecasts. Advertising Association and World Advertising Research Centre Results UK advertising expenditure for 2003 exceeded expectations and rose by 2.5% to £17.2 billion. The results outperformed average market predictions. A consensus of recent forecasts compiled… Continue reading INSIGHTanalysis: Media Healthcheck – March 2004

Internet search specialist Overture has announced a deal with two of the UK’s largest mobile networks to provide web-style advertiser-sponsored search links to mobile phones across the country.The deal, struck between Overture and mobile operators Orange and Vodafone, represents a leap in mobile advertising which is expected to fuel a rapid increase in penetration for… Continue reading Overture To Bring Web Advertising To Mobiles

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Shareholders in advertising giant WPP have forced the company to make an abrupt U-turn on a proposed bonus scheme for executives worth up to £112m over five years.The scheme would have netted chief executive Sir Martin Sorrell around £44 million, although shareholders have become increasingly vocal in their opposition to the plans, forcing the company… Continue reading WPP Shareholders Block Executive Bonus Scheme

Shareholders in advertising giant WPP have forced the company to make an abrupt U-turn on a proposed bonus scheme for executives worth up to £112m over five years. The scheme would have netted chief executive Sir Martin Sorrell around £44 million, although shareholders have become increasingly vocal in their opposition to the plans, forcing the… Continue reading WPP Shareholders Block Executive Bonus Scheme

New research from Nielsen NetRatings indicates that internet giant Yahoo! will gain almost five million extra visitors per month with the acquisition of price comparison site Kelkoo.The deal to purchase Kelkoo was announced by Yahoo! last month and will cost the internet giant £318 million (see Yahoo! Acquires Shopping Site Kelkoo For £318 million).The impact… Continue reading Yahoo Set For Massive Boost With Kelkoo Deal

Former Channel 4 chief executive, Michael Grade, has been appointed as the BBC’s new chairman, following three months of deliberation at the Department for Culture, Media & Sport (DCMS). The Government’s decision to appoint Grade from a shortlist of DCMS recommendations comes slightly against the odds. Grade is seen as something of an independent spirit,… Continue reading Grade Takes Chairman’s Role At BBC

The MediaTel Group Sports Quiz is over half way through and the current leader has a opened up a 12 point gap at the top of the leader board – www.MediaTelGroup.co.uk/sportsquizWith 14 questions completed in this years’ Sports Quiz in aid of Whizz-Kidz, Tim Sandars of IPC Media is leading with 87 points. The latest… Continue reading MediaTel Group Sports Quiz Update

The Commercial Radio Companies Association has become the latest organisation to call for independent regulation of the BBC under the review of its charter, due to take place in 2006.The organisation claim that regulation would create a “more equitable regulatory balance between the publicly funded broadcaster and commercial broadcasters” and would create useful distance between… Continue reading CRCA Joins Calls For Independent BBC Regulation

The poor advertising conditions in the US business to business (B2B) publishing sector continued in January, with ad page volumes showing a 4.6% year on year decline. The latest data from American Business Media show that ad expenditure declined by 2.4%. The figures are prepared by ABM’s Business Information Network (BIN) and were compiled for… Continue reading Decline Continues In US B2B Publishing Sector