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Richard Desmond’s Express Newspapers Group has today made a shock decision to withdraw from the race to take control of the Daily and Sunday Telegraph from Hollinger International.It is understood that that Lord Black’s beleaguered newspaper group told Desmond that he would have to increase his current bid of around £550 million by a further… Continue reading Desmond Withdraws From Telegraph Race

Advertising expenditure is expected to rise by 3.2% during 2004 following nearly three consecutive years of decline, according to the latest research from the Advertising Association.The figures, researched and compiled by the World Advertising Research Centre, provide further evidence that the worst advertising downturns in living memory is finally coming to an end.All media are… Continue reading UK Advertising Expected To Grow by 3.2% in 2004

GWR Group, owner of Classic FM, is expecting analogue radio revenues to grow by 8% year on year for the twelve months to 31 March, following a strong performance from national revenue in the final quarter.The group says that revenues for its financial Q4 will be up by 7%, with national spend jumping by 13%… Continue reading GWR Sees Radio Revenues Up By 8% In 2003

Digital TV in European households is expected to rise by 24% in 2004 to 39.5 million says the media information company, Informa Media Group. The European Television report says that the main reason for the expected upsurge is that cable and satellite companies have managed to consolidate both resources and debts. Pulling resources in this… Continue reading Digital TV To Hit 40m European Homes

Viacom Outdoor has secured the exclusive £5 million contract to sell advertising on Chiltern Railways in a move that marks the company’s third rail contract to be snatched from rival Maiden Outdoor.The long-running contract will see Viacom Outdoor take control of advertising sales within the rail operator’s portfolio of thirty stations and on board its… Continue reading Viacom Outdoor Snatches Third Rail Contract From Maiden

As a growing number of advertisers question the effectiveness of the traditional advertising model, many are increasing their commitment to the challenges of interactive television (iTV) advertising says interactive consultancy, Brightline Partners. Many advertisers are finding creative ways to offset the challenges of this relatively new market, in order to minimise the cost of campaigns… Continue reading iTV Provides Opportunities For Advertisers

Hollywood media mogul Haim Saban is understood to have entered the race to take control of the of the Daily and Sunday Telegraph from beleaguered newspaper company Hollinger International.Reports suggest the Israeli billionaire behind the Mighty Morphin’ Power Rangers is ‘seriously interested’ in acquiring the assets of Hollinger International, which also include the Jerusalem Post,… Continue reading Israeli Billionaire Enters Race For Telegraph Titles

GWR Group, owner of Classic FM, is expecting analogue radio revenues to grow by 8% year on year for the twelve months to 31 March, following a strong performance from national revenue in the final quarter. The group says that revenues for its financial Q4 will be up by 7%, with national spend jumping by… Continue reading GWR Sees Radio Revenues Up By 8% In 2003

As a growing number of advertisers question the effectiveness of the traditional advertising model, many are increasing their commitment to the challenges of interactive television advertising, according to interactive consultancy, Brightline Partners.Many advertisers are finding creative ways to offset the challenges of this relatively new market, in order to minimise the cost of campaigns and… Continue reading Interactive Television Provides Opportunities For Advertisers

Virgin Radio has secured Diageo as the exlcusive sponsor of its on-air entertainment guide, which will be used by the drinks manufacturer to promote the recently launched Baileys Glide brand.The deal will centre around a bespoke programming strand comprising a daily 60-second entertainment round-up, presented by Andrew Bailey, the station’s appropriately named head of news… Continue reading Virgin Radio Slips In Sponsorship From Baileys