More Industry News articles

A recovery in outdoor advertising levels which began in the second half of last year has continued in 2004, according to UK outdoor contractor Maiden Group.The company says that the year has started strongly, with record sales in the first quarter. Visibility is also improving, indicating good trading for the middle two quarters of the… Continue reading Maiden Sees Improving Outdoor Advertising Market

BSkyB could move to secure the satellite broadcasting rights to the majority of Britain’s horseracing events following the collapse of Attheraces, the digtal channel it ran with Channel 4 and Arena Racing consortium.Reports suggest that BSkyB is planning to seize control of the rights and could broadcast races via its Satellite Information Services system, currently… Continue reading BSkyB Could Move To Secure British Horse Racing Rights

Kelvin MacKenzie’s Wireless Group has welcomed reports that audience figures provided by GfK’s electronic measurement system are “twice as accurate” as RAJAR’s current diary system.It is understood that research carried out on behalf of Transport for London and its media agency, PHD, showed that Tfl was able to halve the amount it spent on radio… Continue reading MacKenzie Welcomes Tfl Radio Measurement Trials

The Daily Telegraph has secured Cesar dog food to launch an extensive advertorial campaign aimed at encouraging owners to spend more time with their pets.The campaign, which begins on Saturday, highlights a range of Cesar-branded events and then a number of other cultural events that will take place throughout April for Daily Telegraph readers to… Continue reading Telegraph Goes To The Dogs With Latest Campaign

ZenithOptimedia will undergo a fundamental change of emphasis over the coming months as its new global chief executive, Steve King, takes over from John Perriss as head of the world-wide media services company (see ZenithOptimedia Appoints King As Global Chief Executive).The man responsible for more than £1.6 billion worth of billings in 59 countries around… Continue reading NewsLine Interview: Steve King – Global Head Of ZenithOptimedia

Internet media streaming is facing stiff competition from traditional television, as online content owners feel the pressure to draw customers from TV to desktop screens, says IT analysts and consultants Frost & Sullivan.Mukul Krishna, industry analyst at Frost & Sullivan, said: “This is an uphill task, considering the present quality of streaming over the internet… Continue reading Internet Media Streaming Under Pressure From Television

The text messaging phenomenon continued to grow in February and saw the monthly total reach over a staggering two billion messages, according to figures released by the Mobile Data Association (MDA). This takes the daily average number of text messages sent to 71 million. On Valentine’s Day, text messages left more traditional methods of saying… Continue reading Valentine’s Day Texts Boost February’s Figures

Online advertising can boost off-line sales by as much as 12.5%, according to an innovative new study published by MSN in conjunction with Procter & Gamble, Nestle and Kraft.The research, carried out between November 2003 and January this year, recommends a significant increase in internet adspend after revealing that sales of consumer packaged goods rose… Continue reading Online Advertising Can Boost Sales By Up To 12.5%

In Europe, a massive $18 billion was spent on pay-TV services in 2003 and this is expected to double by 2007, says a report by independent market analysts, Datamonitor. The European pay-TV strategies report says that for pay-TV revenue to reach $39 billion, providers will have to encourage current customers to subscribe to more expensive… Continue reading European Pay-TV Market To Reach $39 billion By 2007

The Oxford and Cambridge Boat Race bowed out to a massive audience of nearly nine million viewers yesterday afternoon as the BBC aired its last ever broadcast of the prestigious annual event.Unofficial overnight figures from BARB show that a peak of 8.9 million viewers tuned in to see Cambridge secure a controversial win over Oxford… Continue reading BBC Sinks Competition With Boat Race Coverage