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The value of the US email marketing sector is expected to rise from $2.1 billion in 2003 to $6.1 billion in 2008, according to a report from Jupiter Research. The critical factors driving the market are dramatic cost reductions of email marketing, the growth of sponsored email campaigns and the ever-increasing challenges presented by spam,… Continue reading US Email Marketing Spend To Reach $6.1 Billion In 2008

Digital video recorders (DVR) are finally reaching the masses despite a slow start, says new research carried out by technology analysts at IDC. The report says it expects more than 28 million of the devices, which use an internal hard drive to record programmes, to be shipped worldwide by the end of 2008. Credit for… Continue reading DVR Consumers Are Finally ‘Getting It’ Says IDC

Kelvin MacKenzie’s Wireless Group saw an optimistic 1.36% rise yesterday ahead of full-year results published this morning. The company’s share price settled at 111˝p as the company prepared to announce a £4.6 million increase in operating profit.Earlier this month the group’s outspoken chairman and chief executive initiated legal proceedings against RAJAR, claiming damages of £66… Continue reading Sharewatch: Wireless Group Climbs Ahead Of Results

Outdoor advertising group Maiden remained unchanged yesterday, despite strong full year results for 2003 published this morning showing an increased group turnover of £88.1 million. The group recently lost a spate of railway advertising contracts to rival Viacom Outdoor (see Viacom Outdoor Snatches Third Rail Contract From Maiden).ITV saw its share price climb by 3.42%… Continue reading Sharewatch: Maiden Steady Ahead Of Positive Results

A coalition of influential internet service providers has warned that the continued growth of Britain’s broadband networks is being stifled by BT’s continuing monopoly over key technologies.The Broadband Industry Group, which boasts members such as Cable & Wireless, Energis and Tiscali, wrote an open letter to the Financial Times at the end of last week… Continue reading Broadband Britain Being Stifled By BT Monopoly

Outdoor advertising contractor Admedia has announced the appointment of Chris Marston as its new head of agency and client sales with responsibility for all generating revenue for the group.Admedia currently operates 20,000 washroom posters in shopping centres, service stations, bars and pubs nationwide, claiming to deliver over 150 million impacts every month. The company also… Continue reading Admedia Appoints Marston As New Agency Sales Head

Guardian Media Group has acquired a 27% stake in the consumer magazine company, Seven, in a move that makes its the largest single shareholder.The acquisition comes as Seven plans to launch a new title and inject £4 million to expand existing title Delicious, which was launched three months ago.Delicious was launched in the UK after… Continue reading 27% Slice Of The Delicious Pie For GMG

The BBC has confirmed that Jane Root is stepping down as controller of BBC Two to take a newly created role at Discovery Networks in the US following weeks of speculation over her departure.Root has been appointed executive vice president and general manager of the Discovery Channel and will leave the BBC in mid-May after… Continue reading BBC Confirms Root To Depart On Voyage Of Discovery

A recovery in outdoor advertising levels which began in the second half of last year has continued in 2004, according to UK outdoor contractor Maiden Group.The company says that the year has started strongly, with record sales in the first quarter. Visibility is also improving, indicating good trading for the middle two quarters of the… Continue reading Maiden Sees Improving Outdoor Advertising Market

BSkyB could move to secure the satellite broadcasting rights to the majority of Britain’s horseracing events following the collapse of Attheraces, the digtal channel it ran with Channel 4 and Arena Racing consortium.Reports suggest that BSkyB is planning to seize control of the rights and could broadcast races via its Satellite Information Services system, currently… Continue reading BSkyB Could Move To Secure British Horse Racing Rights