More Industry News articles

Revenues at Emap are expected to rise by 9% in its 2003 financial year and the group claims to be confident of delivering results in line with expectations.The figures announced prior to the preliminary results, scheduled for 25 May 2004, show that total group revenue rose by 9% and underlying group revenues increased by 3%… Continue reading Emap Revenues Rise 9% As Advertising Improves

A poor day of trading yesterday saw falls in share price for all but six of the main media stocks, with Chrysalis suffering most. The radio group dropped 4.53% to rest at 216p despite the announcement of a six-figure advertising campaign between London-based LBC 97.3 FM and the Singapore Tourism Board (see LBC Secures Deal… Continue reading Sharewatch: Chrysalis Tumbles After Poor Day’s Trading

Last month the National Readership Survey released new data showing the length of time taken by titles to accumulate readers. James Papworth, ad marketing manager at IPC Prospector, explains how this will help to transform the ‘black art’ of media planning in magazines…Much of advertising is built around what is legally termed the ‘mere puff’.… Continue reading NewsLine Column: NRS And The Black Art Of Media Planning

The Commercial Radio Companies Association has announced that former Channel 5 chief executive, David Elstein, take over as chairman next month following the departure of Lord Eatwell.Eatwell has been credited with many key achievements throughout his four-year chairmanship, including maintaining industry unity despite increasing competition, promoting understanding of the medium and securing several vital legislative… Continue reading Commercial Radio Body Appoints Elstein As Chairman

UK advertising expenditure rose by a healthy 2.5% last year to more than £17 billion as the ongoing downturn showed further signs of coming to an end.The latest figures released by the Advertising Association and the World Advertising Research Centre reveal that the market outperformed predictions during 2003 to emerge from instability into a period… Continue reading UK Adspend Tops £17 Billion As Recovery Beckons

The majority of internet users believe that the frequency of pop-ups and other intrusive advertising formats should be limited to just two per hour, according to the latest research from Dynamic Logic. The AdReaction survey reveals that around two-thirds of respondents feel that some over-content advertising formats are appropriate to support free website content, but… Continue reading Internet Users Want Pop-Ups Ads Limited

Emap has confirmed plans to close its veteran teenage magazine J-17 and has suspended publication of style bible The Face with the possibility of the title being sold or reinvented.The last edition of J-17 will go on sale on 12 April almost twenty years after launching in the notoriously fickle teenage market. The magazine saw… Continue reading Emap Confirms J-17 To Close And Face Suspended

UK advertising expenditure for 2003 exceeded expectations and rose by 2.5% to £17.2 billion. Figures released by the Advertising Association (AA) and World Advertising Research Centre (WARC) show that the market has outperformed predictions. A consensus of recent forecasts compiled by MediaTel INSIGHT predicted growth of 1.7% for the year. Cautious forecasting and low expectations… Continue reading UK Advertising Grows 2.5% To £17.2bn In 2003

Product placement in Hollywood movies such as The Matrix, Minority Report and James Bond can be highly effective in generating brand awareness, according to the latest research from Mediaedge:cia.The study of 11,300 people in 20 countries found that brands advertised through product placement are more likely to get noticed by film fans than those in… Continue reading Product Placement Is An Effective Brand Strategy

In a week of tentative trading following the Madrid terror attacks, Ulster TV made good headway, pushing its share price up by 2.51% to 429˝p in week on week analysis. The company recently announced a significant 10% increase in revenues in the first quarter of 2004, ahead of an ITV growth forecast of 8% by… Continue reading Sharewatch: Ulster TV Leads In Difficult Week