More Industry News articles

Affluent Americans are the fastest growing income group online says a new report from Nielsen//NetRatings. The global standard for internet audience measurement and analysis, shows that the $150,000+ salary group grew by 31% from March 2003 to March 2004 – faster than all the other income groups. Next in line was the salary bracket $75-100,000… Continue reading Affluent Americans Power Internet Growth

Personal Video Recorders (PVRs) won’t destroy TV advertising but they will upset the status quo and force advertisers to look at more innovative ways of getting their messages across says Mindshare in a new report Advertising In Fast-Forward: Understanding The PVR Phenomenon. The report suggests that the most significant implication for advertisers is the profile… Continue reading PVRs Wont Destroy TV Advertising Says Mindshare

A poor day’s trading left many media stocks floundering yesterday, with only internet and media shares making significant headway. Cable & Wireless made one of the largest rises and boosted share price by 3.04% to 127źp.Radio stocks also saw an increase with SMG adding 3.07% to rise to 117˝p, while Chrysalis climbed by 0.11% to… Continue reading Sharewatch: Radio And Internet Groups Rise

Global advertising giant Omnicom today announced that net income for the first quarter of 2004 has increased by 17% to $135.6 million, up from $115.5 million for the same period last year.This is the second strong quarter in a row for the holding company, which posted a 10% growth in the last quarter 2003, signalling… Continue reading Omnicom Reports An Encouraging 17% Rise In Profits

ISBA president, John Sunderland, has called on advertisers and agencies to work together to develop comprehensive best practice guidelines to help lay the ‘festering remuneration’ problem to rest.Speaking at the IPA’s annual lunch yesterday, Sunderland attacked advertisers for relying too much on the ‘dreaded’ procurement team to chase cost reductions. He also emphasised that too… Continue reading ISBA President Attacks ‘Festering’ Remuneration Problem

Embattled cable and broadband provider Telewest has launched a television advertising campaign to promote its Essential TV package, which offers viewers the most popular channels at low prices.The campaign will be aired on all Flextech and UKTV channels from 1 May and forms the latest collaboration between Telewest’s broadband and content divisions, increasing the cable… Continue reading Telewest Tunes In To Cut Price Digital Television

BBC Worldwide has secured Masterfoods’ Dolmio pasta sauce brand as the sole advertiser in the first issue of its forthcoming cookery magazine, Easy Food, which launches later this year.The new magazine, targeting those wanting straight forward advice and inspiration for simple meals, will feature a range of display ads, advertorials and editorial from Dolmio, making… Continue reading BBC Food Magazine Is A Tasty Option For Dolmio

Advertisers may need to change they way they target older consumers following a study which shows that people aged over fifty have as disparate and unpredictable lifestyles as younger generations.The research carried out by OMD UK in association with the Telegraph, Peugeot and Saga suggests the over fifties are all too often written off as… Continue reading Research Claims Over Fifties Are Young At Heart

Freeserve is completely rebranding as Wanadoo today in a move that will consign one of the UK’s biggest and most established internet brands to the dotcom history books.Wanadoo is currently the second-biggest internet service provider in Europe with 2.6 million customers and its decision to drop the Freeserve brand will make it the market leader… Continue reading Freeserve Marks Rebrand With New Broadband Services

London-based talk radio station LBC 97.3 FM is launching an £800,000 television advertising campaign to promote its breakfast show in the wake of a recent flurry of marketing activity from its rivals.The campaign for Nick Ferrari at Breakfast will run for a five week period from next Monday across ITV, Channel 4 and Five. It… Continue reading LBC Gears Up For Breakfast Battle With Ferrari Promotion