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Hollywood media mogul Haim Saban (pictured) has teamed up with German publisher Axel Springer in his bid to take control of Hollinger International, the beleaguered newspaper group which owns the Daily and Sunday Telegraph.It is understood that the consortium secured backing from venture capitalist house Hellman & Friedman to table the first all-paper offer for… Continue reading Two New Bidders Battle For Control Of Hollinger

Mirror Group Newspapers has strongly denied reports that its general manager Ellis Watson will move back to rival News Group to take up a senior position that will include marketing as part of a wider role.Speculation has been mounting that Watson, a former News Group marketing director, will return to the publisher after Belinda Furneaux-Harris… Continue reading Mirror Denies Watson Will Defect To Rival News Group

The UK’s market research industry saw total revenues rise by 3.9% to £1.2 billion in 2003, according to the British Market Research Association’s (BMRA) annual report. The survey, conducted on UK-based market research companies, reveals that domestic sales, which make up 79% of this market, were up by 6.8%. This reflects the general UK economic… Continue reading UK Market Research Grows 3.9% In 2003

The recently formed marketing alliance between Capital Radio, Viacom Brand Solutions and IPC has secured its first integrated cross-media deal with Target NMI to promote its forthcoming film, The Butterfly Effect.The film, starring Ashton Kutcher and Amy Smart, will be promoted prior to its release to a core youth audience of 16 to 24 year-olds… Continue reading RSVP Alliance Secures First Cross-Media Deal

Traditional television is not dead – at least not yet, according to a new report from Cable and Telecommunications Association for Marketing (CTAM). With the 50th birthday of colour TV approaching, US-based CTAM conducted research to find out if there is any truth behind speculation ‘that traditional TV has had its day’. The report shows… Continue reading Traditional TV Is Not Dead Yet, Finds Survey

As the future of style bible The Face hangs in the balance, publisher Emap has confirmed that several bids have been tabled to purchase the magazine.The Face was suspended last month as Emap declared it was exploring opportunities to radically reinvent the title. However, a spokeswoman for the publisher today confirmed that a number of… Continue reading The Face Attracts Attention From Potential Buyers

A difficult year for consumer magazine publisher Highbury House Communications led to a pre-tax loss of £25.7 million for 2003, the group said this morning. The loss highlights a year of change when compared to 2002, when the company achieved pre-tax profits of £6.7 million.In 2003 Highbury acquired Cabal Communications and Paragon Publishing to strengthen… Continue reading Highbury House Loss Hits £25.7 Million

Dominic Pride, head of mobile at music marketing agency, Frukt, is this week’s columnist. He gives his views on the current state of mobile technologies, and the ways in which they could develop in the future.Finally in 2004 we will see mobile handset and network technology reach a stage in development where rich media, high… Continue reading NewsLine Column: Looking Forward to Mobile Media

The BBC has launched its biggest on-screen marketing campaign to date as part of its ongoing attempt to convince terrestrial viewers to make the switch to digital television before the proposed 2010 deadline.The latest cross-platform campaign follows on from the success of the autumn push, which prompted more than 2.5 million people to contact the… Continue reading BBC Pushes Digital With Biggest Ever Marketing Campaign

The Daily Telegraph saw its readership slump by 8.5% year on year to just under 2.2 million in the six months to February, in a development that could push the newspaper closer to launching a tabloid edition.Rumours have been circulating that the newspaper could be the third broadsheet to go tabloid with £8 million rumoured… Continue reading Readership Slump Could Fuel Tabloid Telegraph