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The Incorporated Society of British Advertisers is calling on the Government to take action to stop the BBC using its “massive licence-fee funding” to compete with rival commercial broadcasters.The industry body’s document to the Department of Culture Media and Sport claims the market distortion the BBC inflicts on commercial media and its advertiser customers will… Continue reading ISBA Calls For Government To Take Action Against BBC

AOL has today announced the launch of a massive £20 million advertising campaign to push the benefits of narrowband internet access in a move which bucks the recent trend of broadband evangelism.The wide-ranging campaign, created by Grey London, will target those customers who are new to the internet, or who are happy with their slower… Continue reading AOL Pushes Narrowband With £20 Million Campaign

Guardian Media Group has acquired a 27% stake in the consumer magazine company, Seven, in a move that makes its the largest single shareholder.The acquisition comes as Seven plans to launch a new title and inject £4 million to expand existing title Delicious, which was launched three months ago.Delicious was launched in the UK after… Continue reading 27% Slice Of The Delicious Pie For GMG

The BBC has confirmed that Jane Root is stepping down as controller of BBC Two to take a newly created role at Discovery Networks in the US following weeks of speculation over her departure.Root has been appointed executive vice president and general manager of the Discovery Channel and will leave the BBC in mid-May after… Continue reading BBC Confirms Root To Depart On Voyage Of Discovery

A recovery in outdoor advertising levels which began in the second half of last year has continued in 2004, according to UK outdoor contractor Maiden Group.The company says that the year has started strongly, with record sales in the first quarter. Visibility is also improving, indicating good trading for the middle two quarters of the… Continue reading Maiden Sees Improving Outdoor Advertising Market

The worldwide total of broadband lines grew to 100.8 million last year according to a report by Point Topic. The report, titled World Broadband Statistics, showed that in the second half of last year 21 million broadband lines were added, with Asia Pacific contributing to almost half of this to maintain its overall 44% share.Top… Continue reading Broadband Lines Reach 100 Million Worldwide In 2003

BSkyB could move to secure the satellite broadcasting rights to the majority of Britain’s horseracing events following the collapse of Attheraces, the digtal channel it ran with Channel 4 and Arena Racing consortium.Reports suggest that BSkyB is planning to seize control of the rights and could broadcast races via its Satellite Information Services system, currently… Continue reading BSkyB Could Move To Secure British Horse Racing Rights

A recovery in outdoor advertising levels which began in the second half of last year has continued in 2004, according to UK outdoor contractor Maiden Group. The company says that the year has started strongly, with record sales in the first quarter. Visibility is also improving, indicating good trading for the middle two quarters of… Continue reading Maiden Sees Improving Outdoor Ad Market

Kelvin MacKenzie’s Wireless Group has welcomed reports that audience figures provided by GfK’s electronic measurement system are “twice as accurate” as RAJAR’s current diary system.It is understood that research carried out on behalf of Transport for London and its media agency, PHD, showed that Tfl was able to halve the amount it spent on radio… Continue reading MacKenzie Welcomes Tfl Radio Measurement Trials

Guardian Media Group has become the largest single shareholder in the consumer magazine company Seven Publishing, acquiring a 27% stake. The acquisition comes as Seven plans to launch a new title and inject £4 million to expand existing title Delicious, which was launched three months ago. Delicious was launched in the UK after becoming leader… Continue reading GMG Takes 27% Slice Of The Delicious Pie