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The Guardian Media Group has announced a major rebranding of its classified ad section in a bid to integrate its print and online operations into a more cohesive single entity.The move follows a recent revamp of the Guardian’s job advertising sections, both in print and online, branding them “Guardian Recruitment Solutions”. Earlier this month the… Continue reading Guardian To Revamp Classified Ad Operations

After a very slow start, high definition television (HDTV) is set to reach 45 million households worldwide by 2008, says a new report by the technology analysts at InStat/MDR. Currently, just over 4 million households have HDTV television display technology. This offers life-like detail and impressive audio performance quality, similar to that of a compact… Continue reading HDTV Expected To Take Off By 2008

A difficult year for consumer magazine publisher Highbury House Communications led to a pre-tax loss of £25.7 million for 2003, the group said this morning. The loss highlights a year of change when compared to 2002, when the company achieved pre-tax profits of £6.7 million (see Highbury House To Buy Cabal Comms, As Profits Rise… Continue reading Highbury House Loss Hits £25.7 Million

Chrysalis Radio has secured Sky Plus as the first every sponsor of Nick Ferrari’s breakfast show on London-based LBC 97.3 FM, as part of an ongoing £20 million campaign to promote the personal video recording service.The sponsorship will begin in mid-April with a week of on-air breakfast promotion and will run for a three month… Continue reading Ferrari Revs-Up With Sky Plus Breakfast Sponsorship

IPC Media is extending its homes portfolio with the launch of a new title called Celebrity Living, which claims to bring together the glamour of celebrity and the glossy world of interiors.The new monthly title will launch on 20 May with a coverprice of £1.80. It will feature a mix of celebrity homes stories, decorating… Continue reading IPC Aims For The Stars With New Celebrity Launch

Media stocks performed poorly yesterday despite an announcement from Maurice Levy, chairman of Paris-based advertising network Publicis, that the 2005 global advertising market is expected to grow by over 3%. BSkyB was seen down 0.15%, Emap dipped by 1.12% and Daily Mail & General Trust suffered a 0.73% slump (see Global Advertising Market To Pass… Continue reading Sharewatch: Positive Predictions Fail To Lift Media Stocks

A difficult year for consumer magazine publisher Highbury House Communications led to a pre-tax loss of £25.7 million for 2003, the group said this morning. The loss highlights a year of change when compared to 2002, when the company achieved pre-tax profits of £6.7 million.In 2003 Highbury acquired Cabal Communications and Paragon Publishing to strengthen… Continue reading Highbury House Loss Hits £25.7 Million

Dominic Pride, head of mobile at music marketing agency, Frukt, is this week’s columnist. He gives his views on the current state of mobile technologies, and the ways in which they could develop in the future.Finally in 2004 we will see mobile handset and network technology reach a stage in development where rich media, high… Continue reading NewsLine Column: Looking Forward to Mobile Media

The BBC has launched its biggest on-screen marketing campaign to date as part of its ongoing attempt to convince terrestrial viewers to make the switch to digital television before the proposed 2010 deadline.The latest cross-platform campaign follows on from the success of the autumn push, which prompted more than 2.5 million people to contact the… Continue reading BBC Pushes Digital With Biggest Ever Marketing Campaign

The Daily Telegraph has seen its readership slump according to the latest round of NRS results, a development which could push the newspaper closer to a tabloid incarnation in a bid to raise readership and reverse its fortunes.Rumours have been circulating that the newspaper will soon opt for a tabloid format and is understood to… Continue reading NRS National Newspaper Round-Up – February