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The UK’s market research industry saw total revenues rise by 3.9% to £1.2 billion in 2003, according to the British Market Research Association’s (BMRA) annual report.The survey, conducted on UK-based market research companies, reveals that domestic sales, which make up 79% of this market, were up by 6.8%. This reflects the general UK economic recovery;… Continue reading UK Market Research Industry Grows By 3.9% In 2003

MZUK, the UK’s largest supplier of stadium advertising, has today relaunched as SportsRevolution after recieving an extra £2.5 million to boost its presence at the nation’s top sporting events.The contractor currently supplies outdoor advertising to the Football League and a number of high-profile Premier League clubs including Arsenal, Chelsea, Tottenham Hotspur and Newcastle United.SportsRevolution will… Continue reading Stadium Advertising Group Announces Rebrand

Carat has secured Renault Clio as the exclusive six-month sponsor of Friday Night Kiss in a deal designed to bring a slice of ‘va-va-voom’ to the station’s core 15 to 24 year-old youth audience.The deal centres around a bespoke programming strand comprising a daily 60-second entertainment round-up presented by flagship Kiss DJ, Bam Bam. It… Continue reading Carat Sponsorship Brings Va-Va-Voom To Kiss Listeners

The management of London creative agency WCRS has signed a deal to buy 75% of the business from its parent company, French advertising giant Havas.WCRS, which devised the high-profile 118 118 campaign, is held by Havas Arnold Worldwide Partners division. Under the agreement management will take a 75% share in the business, with AWP retaining… Continue reading WCRS Management Takes 75% Stake From Havas

The UK’s market research industry saw total revenues rise by 3.9% to £1.2 billion in 2003, according to the British Market Research Association’s (BMRA) annual report. The survey, conducted on UK-based market research companies, reveals that domestic sales, which make up 79% of this market, were up by 6.8%. This reflects the general UK economic… Continue reading UK Market Research Grows 3.9% In 2003

Consumer magazine publisher Highbury House Communications saw yesterday’s largest percentage increase amongst media stocks with shares rising by 1.06% to close at 23žp despite revealing a difficult year in its annual results (see Highbury House Loss Hits £25.7 Million).The company unveiled pre-tax losses of £25.7 million for 2003, a disappointing performance compared to 2002, when… Continue reading Sharewatch: Highbury House Rises Despite Poor Results

Traditional television is not dead – at least not yet, according to a new report from Cable and Telecommunications Association for Marketing (CTAM). With the 50th birthday of colour TV approaching, US-based CTAM conducted research to find out if there is any truth behind speculation ‘that traditional TV has had its day’. The report shows… Continue reading Traditional TV Is Not Dead Yet, Finds Survey

BT has announced the latest in a line of new features to encourage the take-up of broadband internet access with the launch of a rich media platform allowing anyone to create and distribute digital content online.The service has been created in partnership between BT and internet streaming specialist Real Networks and will allow anyone from… Continue reading BT Drives Broadband With New Rich Media Launch

The management of London creative agency WCRS has signed a deal to buy 75% of the business from its parent company, French advertising giant Havas (see WCRS Close To Finalising £20 Million Buyout From Havas). WCRS, which created the successful 1970s marathon runners campaign for 118 118, is held by Havas’ Arnold Worldwide Partners (AWP)… Continue reading WCRS Management Takes 75% Stake From Havas