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The long-awaited global advertising recovery is now underway and the market is set to rise by 3.2% to $244,535 million in 2004 says a new report from Zenith Optimedia. This forecast is based on the eight countries with the largest advertising markets, these are; USA, Canada, France, Germany, Italy, Spain, the UK and Japan. In… Continue reading Advertising Marketing Set To Grow By 3.2%

WPP-owned global media agency, Mindshare, has overtaken rival network, Starcom, to become the number two worldwide agency in terms of revenues, according to the 2003 league tables from Recma. Over the last year, Mindshare saw revenues growing more than any other network with an 11.1% increase to $19,160 million. Publicis Groupe’s Starcom also managed an… Continue reading Starcom Drops In Worldwide Revenue Ranking

US internet advertising revenue rose by a healthy 20.9% taking 2003 total revenue to $7.3 billion , this is up $1.3 billion in 2002, according to a new report by PricewaterhouseCoopers (PWC)/Interactive Advertising Bureau (IAB). The Internet Advertising Revenue Report reveals that Q4 2003 accounted for 30% of the total 2003 revenue and marked the… Continue reading Internet Ad Revenue Grows By 21%

Barnado’s harrowing child poverty ad attracted a total of 475 complaints last year making it the most contentious press campaign in the history of the Advertising Standards Authority.The campaign, which featured a computer generated photograph of a new born baby with a cockroach crawling out of its mouth, was banned by the advertising watchdog after… Continue reading Barnado’s Campaign Ranked Most Complained About In 2003

News and information group Reuters took a beating yesterday, making the day’s largest fall of 5.9% to 390˝p despite publishing first quarter revenues ahead of expectations. The group saw revenues down 8.4% but had predicted losses of around 9%. The company now expects gradual recovery and a steady reduction in losses.Broadcasting giant BSkyB also suffered… Continue reading Sharewatch: Reuters Tumbles Following Optimistic Results

Viacom Brand Solutions has bolstered its sales operation with the appointment of Carlton Television’s Ross Belcher as group account director.Mike Barrett has also been recruited from Carlton to take up the position of account director and Alex Kisby joins the team from MediaVest Manchester as regional account director with responsibility for sales on a local… Continue reading Viacom Brand Solutions Bolsters Sales Operation

Mark Craze has unexpectedly resigned as chief executive of Aegis UK and Ireland after fifteen years at the helm of the global advertising network.His departure comes less than six months after the company parted ways with EMEA joint chief executives, Bruno Kemoun and Eryck Rebbouh, who reportedly resigned after a disagreement over future strategy.Craze, who… Continue reading Craze Steps Down From Aegis After Fifteen Years

MXR, the digital radio consortium, is expanding its marketing remit to cover Xfm, Capital Gold, UBC Classic Gold and Chrysalis Radio’s LBC as part of a move to promote its entire range of radio brands.The DAB digital radio consortium, which comprises Capital Radio Group, Chrysalis Radio, Guardian Media Group and UBC Digital, is extending its… Continue reading MXR Expands Marketing Remit To Focus On Brands

ITV has completed its takeover of the recently rebranded ITV News Channel with the acquisition of NTL’s 35% stake in the rolling news operation.The channel currently enjoys an average audience of 2.4 million viewers every week and features a range of high-profile presenters including Mark Austin, Mary Nightingale, Alastair Stewart and Angela Rippon.The channel, available… Continue reading ITV Gains Complete Ownership Of ITV News Channel

BARB is looking to introduce a new reporting system capable of measuring interactive advertising and red-button programmes following increasingly ‘urgent’ calls from agencies and broadcasters.The audience research body does measure some interactive elements, but currently when viewers leave the broadcast stream to sample a commercial or place a vote, BARB registers them as continuing to… Continue reading BARB Responds To Calls For Interactive Measurement