National speech-based radio station talkSPORT has secured car manufacturer Seat UK as the six-figure sponsor of its new Sports Performance of the Month awards.The deal will see talkSPORT’s breakfast and drivetime shows discuss possible winners of the award before announcing shortlists for listeners to vote on. The award will then be presented to the winning… Continue reading TalkSPORT In Pole Position With New Sponsor
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The Guardian and the Observer have become the latest national newspapers to cash in on the increasing popularity of the internet with the launch of digital editions for online readers.Both titles will next week follow in the footsteps of the Times and the Telegraph with the launch of e-papers that replicate the layout of their… Continue reading Guardian And Observer Launch Digital Editions
Pearson slipped 0.48% in week on week analysis ahead of its financial results released today. The group, which owns the Financial Times, has announced a 2.8% increase in pre-tax profits to £410 million.Trinity Mirror also faltered, slipping 1.82% week on week to 595p following last week’s announcement of a rise in pre-tax profits to £172.5… Continue reading Sharewatch: Pearson And Trinity Slip Despite Profits
The Barclay brothers are understood to be putting together a new deal to buy the Telegraph titles, which could include finding a private equity partner to launch a bid for all the assets of Hollinger International.The reclusive media moguls were forced to rethink their options last week after a US court scuppered the £260 million… Continue reading Barclays Seek Equity Partner For Hollinger Bid
Capital 95.8 FM has confirmed that former Big Breakfast presenter and chat show host Johnny Vaughan will replace Chris Tarrant as host of its flagship breakfast show on 19 April.The move will see Tarrant bring an end to a marathon run on the high-profile breakfast show, which he has presented for sixteen years. The loss… Continue reading Vaughan Given Start Date as Capital’s Breakfast Host
The BBC has secured the broadcast rights to Six Nations Rugby until the end of the decade, in a deal that could bring the Corporation an average of more than 4 million viewers per match.The wide-ranging deal, which covers television, radio, online and interactive coverage of the tournament, could prove valuable for the BBC after… Continue reading BBC Wins Six Nations Coverage Until 2010
MediaCom was the most successful individual media buying agency in terms of billings during 2003, according to the latest league table published by Nielsen Media Research.The Grey Global-owned agency rose from third place in the previous year’s rankings, overtaking ZenithOptimedia and Carat to take the top spot with an 11% increase in billings to almost… Continue reading MediaCom Comes Out Top In Terms Of Billings
The Financial Times posted a loss of £32m during 2003, as advertising revenues slumped 15% and sales continued to fall. A cost-cutting programme across the business daily has failed to stem losses, which were £9m higher than in 2002, according to the full-year results of its parent company Pearson released today.The company blamed a “savage… Continue reading Losses Widen At FT And The Outlook Remains Uncertain
The Football League has secured a ground breaking multi-million pound deal with Coca-Coal that will see the soft drinks company become the exclusive sponsor of Divisions One, Two and Three.The deal represents the largest title sponsorship in history and secures Coca-Cola and Diet Coke as the official soft drinks of the Football League for three… Continue reading Coco-Cola Scores With Football League Sponsorship
The Starcom UK Group has merged its existing digital operations to create a new division dedicated to putting new media heart of the communications planning process.The new Starcom Digital outfit will be led by the agency’s existing head of digital, Jeremy Hill, who will assume responsibility for specialist teams working at both the Starcom MediaVest… Continue reading Starcom UK Launches Dedicated Digital Division
