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ABC Electronic has bolstered its senior management team with the appointment of Adam Read as head of new business with immediate effect.Read will be responsible for new business development, ensuring ABC Electronic responds to both existing clients and to other organisations in advancing independent standards for the measurement of electronic media.He joins the company with… Continue reading ABC Electronic Appoints Read As Head Of New Business

Emap Advertising has appointed Gary Hollins as people and culture director, in a move that highlights the importance of culture in the delivery of the company’s marketing strategy.The new board-level role has been created to ensure that issues regarding people and culture are represented at the most senior level. It is also intended to ensure… Continue reading Emap Advertising Appoints People And Culture Director

Granada Enterprises has confirmed that marketing and research director, Sue Read, is leaving the company following the creation of a single ITV earlier this month.It is understood that Andy Bagnall, director of knowledge management will absorb her research role and Justin Sampson will take assume responsibility for marketing, when he joins ITV later this year… Continue reading Granada Marketing And Research Head To Step Down

There will be more than 100 mergers and acquisitions in the European media sector this year, as the broader. The Insights report says that media deals will be valued at €20 billion (£13.5 billion) in Europe this year, as the number of transactions exceeds 100. PwC counts only those deals valued at €10 million or… Continue reading MediaTel Insight: European Media Set For Merger Activity

MSN is to become the first major online media owner to react to consumer demands by bringing an end to selling pop-up advertising on its network of websites.The company has announced plans to phase out the sale of pop-ups and pop-unders over the next few months after customer research discovered they are a cause of… Continue reading MSN Bans Pop-Up Advertising Across Entire Network

There will be more than 100 mergers and acquisitions in the European media sector this year, as the broader market continues to stage a recovery, according to a new report from PricewaterhouseCoopers (PwC). The Insights report says that media deals will be valued at ₏20 billion (£13.5 billion) in Europe this year, as the number… Continue reading European Media Set For Merger Activity As Markets Improve

Current media research underestimates the impact and effectiveness of non-television media by as much as twenty percent, according to a major new study launched by Clear Channel UK.The research, commissioned on behalf of the Adshel street furniture division, confirms long-held industry suspicions of under-reporting for a range of non-broadcast media, especially outdoor and press.The Adshel… Continue reading Existing Research Under-Reports Non-Broadcast Media

ITV clawed back some viewing share from the multichannel sector during the final quarter of 2003, according to the latest Trends In Television report from the IPA. The figures show that ITV’s share of viewing was 23.8% in Q4, marginally ahead of multichannel’s 23.7%, but still behind BBC1’s 25.4%. However, whilst ITV made up some… Continue reading ITV Regains Viewing Share In Q4 2003

The BBC could be broken up and divided into four regional divisions under radical new proposals due to be considered by the Government as part of its wide-ranging review of the Corporation.Leaked Government papers drafted by senior civil servants propose creating separate entities for England, Wales, Scotland and Northern Ireland, in a move that would… Continue reading Government To Consider BBC Break-Up In Charter Review