More Industry News articles

Sky News has secured the multimillion contract to become Channel Five’s exclusive news provider until the end of the decade.The wide-ranging deal begins next year and signals the end of Five’s contract with current content provider, ITN, which has supplied the broadcaster’s news content since its launch as Channel 5 in March 1997.The new agreement… Continue reading Sky Scoops Five News Contract From ITN

Media planning and buying agency PHD is restructuring its senior management system in an attempt to bring its specialist agencies closer to the main company.The restructure will see PHD, which is the UK’s ninth biggest individual buying agency, merge its main and group boards as part of a wide-ranging move towards a more integrated approach to… Continue reading PHD Restructures For More Integrated Approach To Clients

The Telegraph Group has bowled over the competition to become the official partner of the England and Wales Cricket Board and the England Cricket Team. The newspaper group will also sponsor talkSPORT’s coverage of the forthcoming Test Series in the West Indies.The wide-ranging deal includes advertising around the perimeter of cricket pitches and 30-second television… Continue reading Telegraph Stumps Up Cash For Cricket Sponsorship

ITV fell by 1.99% in week on week analysis to close at 135žp following the publication of the company’s first post-merger results. The company saw a downturn in advertising revenue for 2003, but signs of improvement in the first quarter of 2004 (see ITV On Target To Save £100 Million From Merger).Meanwhile, Financial Times owner… Continue reading Sharewatch: ITV Falls Despite Optimistic Results

BSkyB chief executive James Murdoch has reportedly shelved plans for the launch of a new general entertainment channel on the Freeview platform.The satellite broadcaster had been expected to move more strongly into the free-to-air arena with the launch of a new advertiser-funded channel targeting young adults with digital terrestrial television.The offering, dubbed Channel 6, would… Continue reading BSkyB Shelves Plans For New Entertainment Channel

The IPA has published an online guide to help agencies and advertisers exploit the full potential of econometrics to measure the return on investment from their marketing campaigns.UK marketers have been using econometrics for decades, but there has long been a lack of understanding as to how the methodology can best be used to measure… Continue reading IPA Publishes Online Guide Explaining Econometrics

Chrysalis has become the first UK radio group to embrace multi-media messaging as a marketing and communications tool between station and listener.The initiative will invite Galaxy listeners to send photos and text the station from their mobile camera-phones. Galaxy will then select the best pictures for inclusion on their website for all listeners to see.Text… Continue reading Chrysalis Puts Listeners In The Picture With MMS

Almost 70% of people in the UK want fundamental changes to the way the BBC is governed, according to research examining the Corporation’s role following the Hutton enquiry.A survey carried out for a Panorama special on the future of the BBC shows that just 31% of respondents support the continuation of the annual £116 licence… Continue reading UK Viewers Call For Change In Way BBC Is Funded

Sky One has secured GlaxoSmithKline’s Macleans Ice Whitening toothpaste brand as the exclusive six-figure broadcast sponsor of Nip/Tuck, its controversial comedy drama about cosmetic surgeons.The deal, negotiated between Sponsorcom and Sky Media, covers the final six episodes of the current series and includes an option to extend the sponsorship to a second run of the… Continue reading Sky One Secures Macleans To Sponsor Nip/Tuck

Three former Carlton directors could be ousted from the ITV board by a group of shareholders angry over their decision to authorise a controversial £15 million payoff to Michael Green.It is understood that Sir Brian Pitman, the most senior former Carlton director, will visit shareholders this week to explain why the broadcaster approved the payment… Continue reading Former Carlton Directors Could Be Ousted From ITV Board