UK advertising growth is set to outpace economic growth this year, after underperforming in 2003, according to the Spheres Of Influence report from Initiative Media.Advertising expenditure is forecast to grow by 4.2% this year, after an expected 2.2% rise in 2003. Annual economic inflation, is predicted to close at 2.8% in 2003 – stronger than… Continue reading UK Advertising To Outpace Economy In 2004
BSkyB was seen in focus yesterday with shares dipping by 1.86% after chief financial officer, Martin Stewart, announced his intention to quit the company just months after losing out to James Murdoch in the race for the chief executive’s position (see BSkyB Loses Stewart As Chief Finance Officer).Stewart was beaten to the helm of the… Continue reading Sharewatch: BSkyB Dips As Chief Financial Officer Departs
Radio revenues at GWR Group rose by 12% year on year during the three months to the end of December 2003, thanks to a strong performance from the Local Radio Group (LRG). LRG, which accounts for 70% of GWR’s revenues, posted a 13% jump, following the introduction of a new sales system. Local spend was… Continue reading GWR Group Sees 12% Revenue Rise In Q1
Emap and Nissan have teamed up in one of the biggest solus magazine deals. The six-figure campaign will promote the new Nissan 350z across a range of Emap’s men’s titles, including The Face and Arena.Emap Advertising’s Men’s Creative solutions team joined forces with Manning Gottlieb OMD to create a campaign for the brand based around… Continue reading Emap Advertising Secures Major Nissan Promotional Deal
Nivea Deodorant is moving into TV sponsorship for the first time in a £1.7m deal linking the brand with cult drama 24. The series is moving from BBC2 to Sky One for its third series, making it commercially available to UK advertisers for the first time.Carat Sponsorship fought off stiff competition to secure the deal… Continue reading BSkyB Secures Nivea As Six Figure Sponsor Of 24
Radio revenues at GWR Group rose by 12% year on year during the three months to the end of December 2003, thanks to a strong performance from the Local Radio Group (LRG).LRG, which accounts for 70% of GWR’s revenues, posted a 13% jump, following the introduction of a new sales system. Local spend was stronger… Continue reading GWR Group Sees 12% Revenue Rise In Q1
talkSPORT is hoping to increase its breakfast listening share with its biggest cash giveaway. The Wireless Group station will be offering listeners the chance to win £80,000 – reportedly the equivalent of Beckham’s weekly wage – in an on-air promotion beginning next week.Listeners will be asked to phone the station during The Sport Breakfast Show… Continue reading talkSPORT Wades Into Breakfast-Time Battle With £80k Cash Giveaway
Hachette Filipacchi’s ELLEgirl goes on sale as a monthly title for the first time this week in an attempt to shake-up the increasingly competitive teenage magazine market.The decision to increase the magazine’s frequency from bi-monthly to monthly was taken last year as part of Hachette’s ongoing strategy to strengthen its teenage portfolio, which also includes… Continue reading ELLEgirl Goes On Sale As Teen Style Monthly
Global advertising expenditure growth will accelerate in 2004, as a new world order in advertising emerges, according to the latest Spheres Of Influence report from Initiative Media.The agency network forecasts that worldwide adspend will rise by 5.8% to reach $331.4 billion in 2004. This figure accounts for the combined markets of the 44 countries on… Continue reading Initiative Says Global Adspend To Rise 5.8% In 2004
Personal video recorder (PVR) manufacturer, TiVo, is understood to be considering a return to the UK market just a year after it withdrew following disappointing sales. TiVo stopped producing its boxes in the UK last February after the expiry of a three year contract with its hardware partner, Thomson Multimedia. However, sources suggest the company… Continue reading TiVo May Return To UK Market
