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ITV has secured Cereal Partners brand Cheerios as the exclusive broadcast sponsor of the forthcoming series of Stars In Their Eyes: Kids 2004.The deal, which was brokered by ITV Sales and Universal McCann, includes full broadcast sponsorship of the popular Saturday peak-time family show, as well as extensive telephony branding.Stars In Their Eyes: Kids 2004… Continue reading ITV Secures Sponsor For Stars In Their Eyes Kids

French advertising giant Havas posted a larger than expected net loss during 2003 as the costs of its radical restructure mounted. The company, which includes UK agency MPG in its portfolio, posted net losses of €396 million, compared to a net profit of €23 million in 2002. Revenue for the year was down 17.2% at… Continue reading Havas Posts Larger Than Expected Loss As Restructuring Costs Mount

Cable group NTL reduced losses by 79% in the fourth quarter of 2003. Its year end results, released today, show that net loss at the troubled company fell to £130m across the quarter, to total £584 million for the year, compared to £1.5 billion in 2002. Revenues were up 8% to £577m during the fourth… Continue reading NTL Reports Reduced Losses, Announces 1m Broadband Homes

Newly merged broadcasting giant ITV has announced it is on target to save £100 million in the first set of results to be published since its multi-billion pound merger was completed in February. The results also reveal a 2% drop in the broadcaster’s net advertising revenue for 2003. ITV has blamed this on a reduced… Continue reading ITV On Target To Save £100 Million From Merger

New research from the Branded Content Marketing Association estimates that branded television content will quadruple by the end of 2004 as advertisers search for more cost effective ways to promote their products. The research, which was conducted across major terrestrial and non-terrestrial broadcasters, found that the £5 million spent on branded programming last year could… Continue reading Advertiser Funded Television To Take Off In 2004

Merrill Lynch has upgraded its ad revenue forecast for ITV after the newly-merged TV giant said it has seen “positive signs” in the market. In ITV’s first financial results release yesterday (see ITV On Target To Save £100 Million From Merger), the company said it expects ITV1 advertising in the first quarter of 2004 to… Continue reading Merrill Lynch Upgrades ITV Ad Forecasts

Global advertising and marketing network WPP saw a rise of 0.51% yesterday, putting stocks at 591˝p. The increase follows a bad day’s trading on monday, despite the company announcing an 18% increase in pre-tax profit to more than £473 million for 2003 (see WPP Takes Bullish Stance As Pre-Tax Profits Rise).Pearson fared less well, continuing… Continue reading Sharewatch: WPP inches up following increased profits

Global information company Reuters has announced the appointment of Sir Niall FitzGerald as chairman, replacing the outgoing Sir Christopher Hogg with effect from 1 October.FitzGerald has been a non-executive director of Reuters since January 2003, but his appointment as chairman comes just two weeks after his resignation as chairman and chief executive of Unilever, a… Continue reading Reuters Appoints FitzGerald As New Chairman

Media professionals are seriously concerned about a significant decline in the number of consumers taking part in reader and audience surveys, according to the latest poll from the MRG.An online study of the Media Research Group’s 150 core members shows that almost 40% of respondents believe that falling response rates will be an area of… Continue reading Media Researchers Concerned Over Falling Response Rates

New research from the Branded Content Marketing Association estimates that branded television content will quadruple by the end of 2004 as advertisers search for more cost effective ways to promote their products.The research, which was conducted across major terrestrial and non-terrestrial broadcasters, found that the £5 million spent on branded programming last year could increase… Continue reading Advertiser Funded Television To Take Off In 2004