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Consumer confidence, a robust economy and improving corporate performance have all helped the US advertising industry to post a 6.1% rise in expenditure during 2003, according to new figures from TNS Media Intelligence/CMR. Total adspend closed the year at $128.3 billion, with every category bar spot television showing gains in expenditure year on year. Almost… Continue reading US Adspend Shows 6.1% Jump In 2003

Demand for magazine advertising pages in the US continued to deteriorate in February, with page volumes declining by 5.0% year on year, according to the latest data from the Publishers Information Bureau (PIB). In the first two months of the year, advertising page volumes have declined by 2.7%. Revenues, on the other hand, are stronger.… Continue reading US Magazine Ad Volume Decline Continues In February

The US radio industry showed no growth in any advertising categories during the first month of 2004, according to the latest figures from the Radio Advertising Bureau (RAB). Expenditure to local and national radio advertising was flat during January, indicating a levelling out for the sector, according to the RAB’s president Gary Fries. However, things… Continue reading US Radio Advertising Shows No Growth In January

Aegis Group, the global media network which owns the Carat agency, today posted a 12.7% rise in underlying pre-tax profits for 2003, with media turnover rising by 15.0% £6.9 billion. Aegis chief executive Doug Flynn says that the results have been achieved despite challenging market conditions thanks to action taken by the company over the… Continue reading Aegis Profits Jump 12.7% As Ad Recovery Builds

Lord Conrad Black was dealt a further blow yesterday when he was forced to step down as chairman of the Telegraph Group, after almost twenty years at the newspaper company’s helm. It emerged last night that Black, who took control of the Daily Telegraph in 1985, had been removed as both chairman and director of… Continue reading Crisis Deepens As Black Ousted From Telegraph Group

Telecoms group Cable & Wireless slipped 2.01% to 134źp following rumours that a round of institutional presentations was not being received well, leading broker Cazenove to downgrade the company’s stock.ITV took the biggest tumble of the day, falling by 2.21% to 132žp following news yesterday that three former Carlton directors could be ousted from the… Continue reading Sharewatch: Cable & Wireless Slips After Downgrading

MTV Networks has secured drinks brand Campari as the exclusive multi-platform sponsor of its forthcoming music series, MTV Recommends, which launches across Europe later this month.The one-year deal will include fully integrated on-air, online and on-the-ground brand presence, marking Campari’s biggest music based pan-European sponsorship agreement to date.On-air integration will compromise sponsored billboards attached to… Continue reading MTV Secures Campari For Pan-European Sponsorship

Aegis Group, the global media network which owns the Carat agency, today posted a 12.7% rise in underlying pre-tax profits for 2003, with media turnover rising by 15.0% £6.9 billion.Aegis chief executive Doug Flynn says that the results have been achieved despite challenging market conditions thanks to action taken by the company over the last… Continue reading Aegis Profits Jump 12.7% As Ad Recovery Builds

Lord Conrad Black was dealt a further blow yesterday when he was forced to step down as chairman of the Telegraph Group after almost twenty years at the newspaper company’s helm.It emerged last night that Black, who took control of the Daily Telegraph in 1985, had been removed as both chairman and director of the… Continue reading Crisis Deepens As Black Ousted From Telegraph Group

Recent figures released by the Branded Content Marketing Association show the number of branded television programmes in the UK is set to double this year as advertisers search for more cost effective ways to promote their products. Simon Wells, commercial director of enteraction tv, explains what all the fuss is about…When the marketing chief of… Continue reading NewsLine Column: Thinking Beyond The 30-Second Spot