A peak of almost 16 million viewers tuned in to ITV1 last night to see former Atomic Kitten star, Kerry McFadden, become queen of the jungle in the finalďż˝ of I’m A Celebrity Get Me Out Of Here.The climax of the antipodean reality-TV show, which saw the 23 year-old singer become the first woman to… Continue reading Almost 16 Million Viewers Watch I’m A Celebrity Final
Advertising agency account business remained strong during January, with activity up 7% year on year, according to the latest New Business Scorecard from Lehman Brothers. This strength continues from December, when the number of account moves rose by 40% year on year.Omnicom and Publicis had a good month for new business, whilst Havas was down… Continue reading Agency Account Activity Remains Strong In January
The UK Association Of Online Publishers has rejected as ‘unsatisfactory’ a move by the Audit Bureau of Circulations to include figures for e-publications on its upcoming print certificate.The industry body has written to ABC chief executive, Chris Boyd, to express its dissatisfaction at the decision to publish data for digital editions alongside circulations for print… Continue reading Association Of Online Publishers Attacks ABC Digital Decision
Online product research by consumers is a key factor in their offline purchasing decisions, according to a report from Forrester Research.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.
The Barclay brothers’ bid for the Daily and Sunday Telegraph could be further jeopardised by a rival offer from city brokerage Collins Stewart, which values the titles at around £400 million. It is understood that the firm has assembled a consortium to bid for the assets of Hollinger International, the newspaper empire formerly headed by… Continue reading Brokerage To Challenge Barclay Brothers For Telegraph
IPC Media’s TV Times magazine has come together with Time Warner’s Turner Classic Movies to promote the cable and satellite channel’s forthcoming 29 Days Of Oscars season of films.February will see actor, director and regular Bafta host, Stephen Fry, present a season of Oscar-winning and nominated films on Turner Classic Movies, which will be sponsored… Continue reading TV Times Links With Turner Movies To Promote Oscars
BSkyB was seen in focus yesterday with shares rising by 0.98% despite reports the satellite broadcaster is preparing itself for further upset after the departure of its chief finance officer, Martin Stewart.It is understood that the National Association of Pension Funds, which controls a quarter of the stock market, has written to the company asking… Continue reading Sharewatch: BSkyB Seen In Focus Over Executive Pay
Advertising agency account business remained strong during January, with activity up 7% year on year, according to the latest New Business Scorecard from Lehman Brothers. This strength continues from December, when the number of account moves rose by 40% year on year (see Publicis Tops 2003 New Business League). Omnicom and Publicis had a good… Continue reading Agency Account Activity Remains Strong In January
Almost 5 million UK homes are expected to have high-speed broadband internet access by the end of this year, according to the latest study from Continental Research.The Spring 2004 Internet Report shows that the promotion of broadband services by telecoms companies is paying off, with take-up increasing from just 750,000 two years ago to the… Continue reading Broadband To Be In Five Million Homes By Year-End
ITV is planning to shorten the length of its commercial breaks after research discovered that advertising recall improves significantly when the number of commercials is reduced.The biggest ever study of responses to television advertising casts certain doubts over its effectiveness by revealing that viewers go out of their way to avoid commercials by switching to… Continue reading ITV Shortens Commercial Breaks To Improve Ad Recall
