The Government’s plans to switch off the analogue television signal by the proposed 2010 deadline have been boosted by news that sales of integrated digital TVs are set to double or triple this year.More than half of the UK population now receives multi-channel television either through Sky Digital, cable or the recently launched Freeview digital… Continue reading Digital Television Sets To Boost Analogue Switch Off
The Government’s plans to switch off the analogue television signal by the proposed 2010 deadline have been boosted by news that sales of integrated digital TVs are set to double or triple this year. More than half of the UK population now receives multi-channel television either through Sky Digital, cable or the recently launched Freeview… Continue reading Digital Television Sales To Soar, Says Report
Carlton has secured used car retailer Network Q to continue its six-figure broadcast sponsorship of ITV1’s long-running Who Want To Be A Millionaire? quiz show.The deal, which was negotiated by Carlton’s Peter Manten and Initiative’s Andy Thomas, runs throughout 2004 and includes the forthcoming Valentine’s Day, Mother’s Day and celebrity special editions of the quiz.Network… Continue reading ITV Secures Network Q To Renew Millionaire Sponsorship
The Independent is to completely replace its broadsheet edition one day a week and is launching a tabloid-only version of its Saturday paper at the end of this month.The tabloid edition of the Independent is currently available between Monday and Friday alongside the existing broadsheet version. However, from 31 January only the scaled down version… Continue reading Independent To Launch Compact Saturday Edition
Chrysalis-owned Heart 106.2 has secured a major cross-promotional partnership with Associated Newspapers to plug its biggest ever on-air competition in the Daily Mail and the Evening Standard.The two week ‘Cash Call’ competition will see Heart DJs give away £1,000 in cash every hour between 7am and 7pm to listeners who can identify the missing word… Continue reading Heart Forms Marketing Partnership With Associated
MindShare has secured a deal with Carlton that will see Nestlé Rowntree’s Yorkie sponsor ITV1’s forthcoming interactive special, The Great British Driving Test, which attempts to establish whether men or women are better behind the wheel.The prime-time programme, due to be screened next Monday, features elements of the BBC’s Test The Nation with guests, celebrities… Continue reading Mindshare Secures Yorkie To Sponsor ITV Driving Test
News International has promoted Clive Milner to the newly created role of group managing director of its newspaper division, with a brief to oversee cross-title projects.The new role will see Milner, currently managing director of Times Newspapers Limited, assume responsibility for improving the commercial performance of a range of papers including the Times and the… Continue reading News International Promotes Milner To New Group Role
Growth in direct mail appears to be slowing with revenue increasing by just 0.6% year on year to £557 million in the three months to September 2003, according to the latest figures from the Direct Mail Information Service.Direct mail has been one of the main beneficiaries of the trend towards more targeted and cost effective… Continue reading Direct Mail Industry Sees Revenue Growth Slow
US online retail sales increased by 25% to almost $56 billion in 2003, according to figures from BizRate.com. It is estimated that American consumers spent a total of $18.38 billion online in the fourth quarter of which $8.59 billion was outlayed in the month leading up to Christmas.Also On MediaTel Insight Today…Euro Mobile Users Wave… Continue reading MediaTel Insight: Ecommerce Sales Hit New High In 2003
Reuters said today that revenue declines at the company have slowed and management is satisfied that the period of contraction is over. The global information company saw revenues fall by around 11% last year as demand for subscription services slumped (see Reuters Results Better Than Expected). However, the decline is expected to be no more… Continue reading Reuters Sees Light At The End Of The Tunnel
