Interactive internet advertising is more successful than traditional online methods when it comes to generating brand awareness and intention to purchase, according to new research from Dynamic Logic.The study shows that interactive executions such as radio buttons, sketchpads and rollover creatives, generate a richer environment for consumers, which leads to a personal and more positive… Continue reading Interactive Online Ads Outperform Traditional Methods
The European Commission today approved the takeover of Vivendi Universal’s publishing division by the French group Lagardere. Competition concerns mean that Lagardere will only retain a 40% stake in Editis (formerly VUP) with the remainder of the business going up for sale again. Lagardere is the world’s largest magazine publisher but has been keen to… Continue reading Lagardere Cleared To Acquire Editis
The number of people accessing the internet via their mobile phones continued to increase during November with the total number of WAP page impressions rising to a record 947 million.According to the latest research from the Mobile Data Association, November’s figure represents an increase of 50 million page impressions on October’s total and provides the… Continue reading Mobile Phone Users View Record Number Of WAP Pages
The Times is extending the availability of its recently launched compact edition to areas outside of the original London trial zone.From next Monday News International will distribute the tabloid version of the paper throughout the Carlton, Anglia, Meridian, Central and Granada television regions, in a move that will take its total print run to over… Continue reading Times Extends Availability Of Compact Edition
BT has secured a landmark deal with McDonald’s that will see wireless broadband access offered to customers in hundreds of the fast food chain’s restaurants across the UK.Under the agreement BT Openzone access points will be installed in around 500 McDonald’s flagship and drive-thru restaurants by the end of March, in a move that will… Continue reading BT Extends Wireless Network With Landmark McDonald’s Deal
Speculation is mounting that press tycoon Conrad Black could be forced out as chairman of Hollinger International as controversy over unauthorised executive payments lingers on.Black stepped down as chief executive of the newspaper group in November after it was revealed that he and other executives had received unapproved payments totalling $32.2 million.Hollinger expects Black, who… Continue reading Black Could Be Ousted As Hollinger Chairman
Analysts are quietly confident that 2004 will bring about an upturn in the US advertising market with demand being driven by economic confidence. In a New Year update, Merrill Lynch states that there are grounds for “muted optimism” regarding ad-supported media and restates its 5.8% ad growth forecast (see Ad Growth To Accelerate In 2004,… Continue reading Air Of “Muted Confidence” As US Ad Demand Grows
ITV Sales has poached RAB managing director, Justin Sampson, to take up a new role designed to improve the organisation’s relationship with advertisers.Sampson, who has spent the last twelve years promoting radio to advertisers, will work to ensure that the customer is put at the heart of all aspects of the ITV Sales operation, from… Continue reading ITV Poaches RAB’s Sampson To Boost Advertiser Relations
BT has secured a landmark deal with McDonald’s that will see wireless broadband access offered to customers in hundreds of the fast food chain’s restaurants across the UK. Under the agreement, BT Openzone access points will be installed in around 500 McDonald’s flagship and drive-thru restaurants by the end of March, in a move that… Continue reading BT Extends Wireless Network With Restaurant Deal
Analysts are quietly confident that 2004 will bring about an upturn in the US advertising market with demand being driven by economic confidence.Also On MediaTel Insight Today…Lagardere Cleared To Acquire EditisThe European Commission today approved the takeover of Vivendi Universal’s publishing division by the French group Lagardere.Subscribers to MediaTel Insight can access more national and… Continue reading MediaTel Insight: Muted Optimism As US Ad Demand Grows
