The Aegis-owned media network Carat has unveiled a new corporate identity designed to reflect the changes experienced by the agency over the last two decades.The brand identity replaces the one developed in 1988 when the business was a European-based planning and buying agency. However, the network has since expanded into 63 countries world-wide and has… Continue reading Carat Unveils New Wide-Ranging Corporate Identity
Maiden saw a ‘very clear recovery’ in sales demand in the second half of 2003, but it expects full year pre tax profits to be lower than forecast, at between £5.3 million and £5.5 million.In an upbeat trading report issued today, the outdoor advertising group said that revenues had strengthened considerably throughout the year and… Continue reading Maiden Issues Profits Warning As Pre-Tax Profits Dip
Granada Enterprises has secured personal loan company Dial 4 A Loan as the integrated online sponsor of www.itv.com/soaps, which contains the latest news and updates on all aspects of ITV’s soaps and dramas.The deal, negotiated by Collin Ramsay, includes masthead branding on every page of the website, dedicated sponsored newsletters, video branding and an online… Continue reading Granada Secures Sponsor For Online Soap Site
Capital Radio saw a leap in shares today on the back of a good performance by its flagship station Capital 95.8FM in yesterday’s RAJAR results, but Merrill Lynch analysts are not convinced that the company is out of trouble.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting… Continue reading MediaTel Insight: Capital Playing Catch-Up, Says Merrill Lynch
Capital Radio saw a leap in shares today on the back of a good performance by its flagship station Capital 95.8FM in yesterday’s RAJAR results, but Merrill Lynch analysts are not convinced that the company is out of trouble. The broker described Capital’s regaining of ground in the London market as a “catch-up” rather than… Continue reading Capital Playing Catch-Up, Says Merrill Lynch
The rising uptake of personal video recorders (PVRs) such as Sky Plus and TiVo could transform the media planning and buying process, even by as early as 2006, according to new research carried out by media agency PHD. The ongoing study into the effect of PVRs suggests that viewers’ ability to skip commercial breaks could… Continue reading PVRs Could Transform The Media Planning Process
Lehman Brothers has upgraded its earnings forecast for BSkyB in anticipation of a good set of first-half results next month. Analysts are particularly impressed by recent take-up of Sky’s PVR box, Sky+, and expect the company to announce an additional 90,000 subscriptions to the service in its first-half results on 11th February. The increase in… Continue reading Sky+ Sales Expected To Be Strong In BSkyB Interims
Fourteen years of gradual consolidation of the ITV Network will come to fruition on Monday 2 February, as the merger of Carlton Communications and Granada creates ITV plc. The single ITV company was listed on the Stock Exchange this morning with a share price of XXXX. Shares in Carlton and Granada were delisted at the… Continue reading Merger of Carlton Communications and Granada creates ITV plc
Radio revenues across the US remained weak during the final quarter of 2003, but the industry is showing signs of rejuvenation for 2004. Merrill Lynch predicts that US radio revenue growth during the fourth quarter will range from an increase of 1% to a decline of 2% year on year, compounded by weak local advertising… Continue reading US Radio Revenues Weak In Q4 2003, Says Merrill Lynch
ITV partners Carlton and Granada were seen in focus yesterday as their multi-billion pound merger drew nearer to completion. However, reports suggest that sales teams at the two broadcasters are preparing themselves for major job losses that could see around 300 staff made redundant. Carlton was seen down 0.92% and Granada slipped by 1.66%.GWR was… Continue reading Sharewatch: Stocks Slide As ITV Merger Looms
