Chrysalis-owned Heart 106.2 has secured a major cross-promotional partnership with Associated Newspapers to plug its biggest ever on-air competition in the Daily Mail and the Evening Standard.The two week ‘Cash Call’ competition will see Heart DJs give away £1,000 in cash every hour between 7am and 7pm to listeners who can identify the missing word… Continue reading Heart Forms Marketing Partnership With Associated
MindShare has secured a deal with Carlton that will see Nestlé Rowntree’s Yorkie sponsor ITV1’s forthcoming interactive special, The Great British Driving Test, which attempts to establish whether men or women are better behind the wheel.The prime-time programme, due to be screened next Monday, features elements of the BBC’s Test The Nation with guests, celebrities… Continue reading Mindshare Secures Yorkie To Sponsor ITV Driving Test
News International has promoted Clive Milner to the newly created role of group managing director of its newspaper division, with a brief to oversee cross-title projects.The new role will see Milner, currently managing director of Times Newspapers Limited, assume responsibility for improving the commercial performance of a range of papers including the Times and the… Continue reading News International Promotes Milner To New Group Role
Growth in direct mail appears to be slowing with revenue increasing by just 0.6% year on year to £557 million in the three months to September 2003, according to the latest figures from the Direct Mail Information Service.Direct mail has been one of the main beneficiaries of the trend towards more targeted and cost effective… Continue reading Direct Mail Industry Sees Revenue Growth Slow
US online retail sales increased by 25% to almost $56 billion in 2003, according to figures from BizRate.com. It is estimated that American consumers spent a total of $18.38 billion online in the fourth quarter of which $8.59 billion was outlayed in the month leading up to Christmas.Also On MediaTel Insight Today…Euro Mobile Users Wave… Continue reading MediaTel Insight: Ecommerce Sales Hit New High In 2003
JCDecaux has appointed Yan Huybrechts as its new director of special projects with responsibility for developing the company’s expansion outside of its core billboard, street furniture and airport operations.Huybrechts joins the company from Network Rail’s property estates department where he was commercial advertising manager. Prior to that he was board director at MediaVest where he… Continue reading JCDecaux Appoints New Director Of Special Projects
Reuters said today that revenue declines at the company have slowed and management is satisfied that the period of contraction is over. The global information company saw revenues fall by around 11% last year as demand for subscription services slumped (see Reuters Results Better Than Expected). However, the decline is expected to be no more… Continue reading Reuters Sees Light At The End Of The Tunnel
Conrad Black’s position at Hollinger has become even more precarious following the resignation of a key executive this week. Peter Atkinson has stepped down from his role as a director and officer, becoming the latest in a line of board members to quit since a controversy over unauthorised executive payments erupted (see City News). It… Continue reading Prominent Director Quits Hollinger Post
The long awaited ITV merger looks almost certain to go ahead unchallenged after shareholders gave the deal their unanimous support in a series of extraordinary general meetings held yesterday. Almost all of Carlton and Granada’s investors voted in favour of the £5.4 billion merger that will see the creation of a single ITV company controlling… Continue reading ITV Merger Receives Final Green Light From Shareholders
