IPC’s high-end lifestyle magazine Wallpaper* is launching a stand-alone urban travel magazine next February entitled Navigator*.The new title, which will be published bi-annually with an A4 format and a cover price of £5.99, will give insights into the world’s most prominent cities.Navigator* will be an extension of the popular travel section within Wallpaper* and will… Continue reading Wallpaper* Launches Travel Magazine
UK private equity firm, Candover is understood to be preparing a bid for Hollinger International’s Telegraph Group.According to reports in today’s Times, Candover has expressed an interest in Hollinger’s London division which owns The Daily Telegraph and The Sunday Telegraph.It is believed that Chris Oakley, the former editor in chief of the Birmingham Post is… Continue reading Candover Prepares Telegraph Bid
Economic conditions are ripe for a spurt in advertising and global spend is set to rise by 5.0% next year, up from 2.1% in 2003, according to updated forecasts from Merrill Lynch.Also On MediaTel Insight Today…Asia-Pacific Broadband Forecasts From eMarketerChina and Japan will be the leading broadband countries in Asia-Pacific by 2005, according to forecasts… Continue reading MediaTelINSIGHT: Ad Growth To Accelerate In 2004
Online analysis group, Dynamic Logic has appointed Joao Neves as its first research manager reflecting the growing importance of research to the industry.Joao Neves joins from Pre-Diction, where she was European head of research and director of operations and pioneered brain imaging technology to assess the effectiveness of marketing communications.Prior to that, Joao was Senior… Continue reading Dynamic Logic Appoints First Research Manager
Reed was seen in the spotlight, falling 7.09% revealing it is bracing itself for a slowdown in 2004.According to yesterday’s results, profits at the Anglo-Dutch publisher rose by 3% in the first half of 2003 and its market performance has remained encouraging. Sales growth in the Science & Medical and Legal divisions is more than… Continue reading Sharewatch: Reed Falls On Cautious Results
Trading conditions in the third quarter of 2003 were difficult but there are signs of an upturn in market confidence in 2004, according to Chime Communications. The advertising and PR firm said today that many clients had reduced expenditure during the hot summer and there has been a delay in the anticipated recovery. The public… Continue reading Chime Sees Improved Year Ahead
Trading conditions in the third quarter of 2003 were difficult but there are signs of an upturn in market confidence in 2004, according to Chime Communications.The advertising and PR firm said today that many clients had reduced expenditure during the hot summer and there has been a delay in the anticipated recovery.The public relations business,… Continue reading Chime Sees Improved Year Ahead
Interactive Market Systems has announced that Terry Sullivan is to retire as managing director of the research and media analysis firm after more than 34 years in the business.Sullivan will leave the company at the end of February 2004 to be replaced by former chief operating officer and current joint managing director, Paul Baynton, who… Continue reading IMS Announces Sullivan To Retire Early Next Year
MSN is launching a business to business advertising campaign targeting key media agency planners and buyers with personalised messages.The initiative will make use of the latest web-based technology to created target ads at MSN.co.uk, which for the next month will run personalised agency messages on all the banners served via the Adlink online sales operation.Each… Continue reading New MSN Campaign Targets Key Media Planners And Buyers
New research has revealed that adding sound to online advertising can increase brand awareness by anywhere between 15% and 168%.Three leading advertisers, including Johnson and Johnson, participated in the study that was conducted between July and August 2003. Responses to each brand’s advertising were measured using Dynamic Logic’s AdIndex methodology.Consumers were asked questions measuring ad… Continue reading Research Shows Sound Boosts Online Ad Awareness
