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Internet advertising revenues in the US grew by 20% in the third quarter of the year to reach $1.7 billion, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). “We believe the fundamentals of interactive advertising will further drive industry revenues. The 5% quarter over quarter growth further demonstrates that… Continue reading US Internet Advertising Revenue Rises 20% In Q3

Regional newspaper advertising revenues are showing signs of stabilisation, whilst national revenues remain difficult and volatile, according to the UK’s largest newspaper group Trinity Mirror.The company says that total advertising revenues were up by 1.0% in the five months to November 2003. Within this, regionals grew by 3.9%, although London and the south-east saw a… Continue reading Trinity Mirror Sees Weak National Revenue

High-definition television (HDTV) is beginning to cast off its reputation as a niche technology and almost one-in-six US adults say that they plan to get a compliant set. According to Ipsos Reid, the proportion of Americans who are somewhat or very likely to get HDTV has increased from 10% to 15% in the past year.… Continue reading TV Viewers Enter High Definition Era

Independent News & Media, publisher of the Independent, has announced plans to is to sell its London regional newspaper businesses to Archant Regional for £62 million.Archant today paid £52.0 million for three of the five newspaper divisions – ‘Post’, ‘East London’ and ‘North London’. The two remaining divisions – ‘Kent’ and ‘North West’ – are… Continue reading INM’s London Titles Go To Archant For £62 Million

Carlton Screen Advertising has secured Swedish furniture group IKEA to launch its first ever cinema advertising campaign as part of a wider push to build brand awareness amongst potential customers.The campaign will feature a range of ads that have been running on terrestrial television channels since November and will launch across national cinemas for four… Continue reading Carlton Secures IKEA For Cinema Campaign

Advertising revenues at regional newspaper publisher Johnston Press have surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November. In August Johnston’s chief executive, Tim Bowdler, said he expected H2 to show modest growth, similar to the first half (see Johnston Press Sees… Continue reading Johnston Press Sees Ad Revenues Ahead Of Expectations

Broadband Britain is rapidly becoming a reality with the latest figures showing that the number of UK households and small businesses with a high-speed internet connection has passed the key 3 million milestone.Research published today by communications watchdog Oftel show that broadband adoption rates are now running at record levels, with more than 40,000 households… Continue reading UK Broadband Connections Pass Key 3 Million Mark

Commercial radio received a further boost today with news that it has secured a 7% share of display advertising for the first time.The latest figures from the Advertising Association show that investment in radio advertising including sponsorship and promotions increased by 6.3% in the three months to September, compared to growth of just 0.2% for… Continue reading Radio Secures Record Share Of Display Advertising

The Independent claims that News International’s decision to launch a second tabloid broadsheet in the form of the new compact Times has had little effect on its circulation.The paper’s editor, Simon Kelner, said the tabloid Times had not eaten into sales, despite appearing on news-stands just weeks after The Independent became the first to launch… Continue reading Independent Claims Tabloid Times Has Not Effected Sales