UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann. This is a little stronger than the growth figures predicted for most other major European advertising markets.Also On MediaTel Insight Today…Coen Raises US Advertising Growth ForecastsUniversal McCann’s chief advertising prognosticator, Robert… Continue reading MediaTelINSIGHT: UK To Lead European Ad Growth
The Advertising Standards Authority has banned a controversial advertising campaign for Barnardo’s after almost five hundred people complained that it was offensive, shocking and unduly distressing.The campaign featured computer generated photographs of a new born baby with a cockroach crawling out of his mouth, another featured a baby with a syringe in its mouth and… Continue reading ASA Bans Barnardo’s Child Poverty Campaign
Advertising revenues at regional newspaper publisher Johnston Press have surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November. In August Johnston’s chief executive, Tim Bowdler, said he expected H2 to show modest growth, similar to the first half.This H2 ad revenue growth… Continue reading Johnston Press Sees Ad Revenues Ahead Of Expectations
Possible mergers and acquisitions activity dominated market sentiment yesterday. Emap was seen in the spotlight, down 1.61%, on rumours that it is to acquire television and radio group SMG, which rose 4.16% on the speculation.It is understood Emap is keen to expand its digital presence and is particularly interested in SMG’s Virgin brand.Elsewhere, GWR group… Continue reading Sharewatch: Acquisition Rumours Dominate Media Stocks
Advertising revenues at regional newspaper publisher Johnston Press have surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November. In August Johnston’s chief executive, Tim Bowdler, said he expected H2 to show modest growth, similar to the first half (see Johnston Press Sees… Continue reading Johnston Press Sees Ad Revenues Ahead Of Expectations
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Universal McCann’s chief advertising prognosticator, Robert Coen, this week unveiled his latest predictions for the fortunes of the US market. Coen raised his US forecast for 2003 growth from June’s 4.6% to 5.2% and his 2004 estimate has been taken up from 6.5% to 6.9%. Coen is predicting that US adspend will outpace GDP’s growth… Continue reading Coen Raises US Advertising Growth Forecasts
RAJAR has announced that former Evening Standard boss, Sally De La Bedoyere, will take-over from Jane O’Hara as managing director of the audience measurement body early next year.De La Bedoyere has been working as a media consultant since she stepped down from her role as managing director of the Evening Standard last September, after seventeen… Continue reading Former Evening Standard Boss Appointed To Head RAJAR
UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann‘s Robert Coen. This is a little stronger than the growth figures predicted for most other major European advertising markets. Most key industrialised countries outside the US are just beginning to see… Continue reading UK To Lead European Ad Growth, Says Universal McCann
Emap Advertising and Carat have secured a deal that will see Burger King become the sole fast food brand to advertise on The Hits music channel throughout 2004.The deal represents the first time that category specific advertising has been used on a UK television channel and includes the potential for sponsorship, promotions, text message and… Continue reading Emap Bags Burger King For Exclusive TV Deal
