Reed Elsevier said today that it was on track to deliver on its target of double-digit earnings growth but the company is bracing itself for a slowdown in 2004.Profits at the Anglo-Dutch publisher rose by 3% in the first half of 2003 and its market performance has remained encouraging. Sales growth in the Science &… Continue reading Reed Cautious On 2004 Prospects
More than 75 million person to person text messages were sent on the day of the Rugby World Cup final last month, as sports fans celebrated England’s historic victory over Australia, according to the latest figures.The Mobile Data Association claims that the importance of text messaging was reaffirmed by excitement of the match, which saw… Continue reading Rugby World Cup Final Prompts Text Message Frenzy
Donald Emslie, chief executive of SMG Television, has called on the Government to reduce the annual £300 million fee that ITV currently pays for its analogue television licence. Speaking at the annual TV From The Nations And Regions Conference, Emslie, who is also chair of the ITV council, said: “The ITV system was only set… Continue reading SMG Television Boss Calls For End To ITV Super Tax
ITV1 and BBC One have unveiled their Christmas schedules as they compete for viewers in the increasingly competitive multi-channel marketplace.ITV1’s Christmas programming will include the finalé of Pop Idol, which will reveal who will follow in Will Young’s footsteps. There will also be a World Idol special, which will see winners from around the world… Continue reading ITV And BBC Get Festive With Christmas Schedule Launches
The advertising industry has given a mixed reaction to Ofcom’s decision to lift the rules banning the joint selling of television airtime, as it looks likely that the move will trigger a further round of sales house consolidation. The announcement by the new super-regulator earlier this week clears the way for broadcasters such as Channel… Continue reading Ofcom’s Airtime Sales Ruling Receives Mixed Reaction
The youth market has long been the holy grail for advertisers seeking to target lucrative and impressionable consumers. This is particularly the case for technology marketers armed with the assumption that the youth market is dominated by early adopters, who are easily impressed by the latest products.However, new research from the ROAR consortium shows that… Continue reading Feature: Don’t Throw Youth At The Problem
The European online display advertising market will grow by 12.5% to â‚Ź793 million in 2003 and almost double by 2008 to â‚Ź1.4 billion, according to a new report from Forrester Research. Forrester defines online display advertising as banner ads, sponsorships, slotting fees, interstitials and rich media. The combined revenue from these formats is expected to… Continue reading European Online Display Market To Double By 2008
Carlton Screen Advertising has secured Sminoff as the first brand to use its recently launched IMAX cinema advertising package.The campaign, featuring a specially created 60-second execution, will initially run across three 60 foot-high IMAX screens in London, Manchester and Bradford, before launching across a further three screens next year.Carlton Screen Advertising claims the new package… Continue reading Carlton Secures Smirnoff For New IMAX Cinema Package
Radio advertising revenues in the US declined by 1.0% during October, as weak local spend more than offset the gain from the national sector. According to figures from the Radio Advertising Bureau (RAB), quoted by Merrill Lynch, local adspend fell by 2% year on year during the month, whilst national was up by 1%. This… Continue reading US Radio Revenues Dip By 1% During October
The BBC is launching its biggest ever advertising campaign to promote its interactive arm, BBCi, amid renewed calls for tough restrictions to be applied to the Corporation’s £111 million per year internet services.The BBC has recruited Formula One racing driver, Jenson Button, to front the campaign for its new-look digital information service in a move… Continue reading BBCi Launches Biggest Ever Advertising Campaign
