Digital marketing company, ValueClick, has appointed Regan Murray as sales manager of its newly established email marketing division.The newly created role will see Murray, formerly sales director of Echo Direct, assume responsibility for rolling out the new email marketing service to UK advertisers. She will also work with key publishers to market a database designed… Continue reading ValueClick Appoints Murray To Lead Email Marketing Arm
The latest ABC circulation figures for November 2003 brought more good news to The Independent, which continued to see circulation increase following its decision to launch a tabloid version for commuters in the London area.The new compact version, which sells alongside the existing broadsheet edition, helped boost circulation at the paper by 2.6% month on… Continue reading ABC National Newspaper Round-Up – November 2003
UK private equity firm, Candover is understood to be preparing a bid for Hollinger International’s Telegraph Group. According to reports in today’s Times, Candover has expressed an interest in Hollinger’s London division which owns The Daily Telegraph and The Sunday Telegraph. It is believed that Chris Oakley, the former editor in chief of the Birmingham… Continue reading Candover Prepares To Mount Telegraph Bid
Emap Advertising, Mediaedge:cia and United International Pictures have come together to launch a cross-media campaign to promote the release of the new Paramount Pictures film, The Fighting Temptations.The deal will see Paramount take advantage of Emap’s new red button interactivity on its digital radio services, which enables users to access pages of information and promotions… Continue reading Emap Launches Cross-Media Push To Promote New UIP Film
Economic conditions are ripe for a spurt in advertising and global spend is set to rise by 5.0% next year, up from 2.1% in 2003, according to updated forecasts from Merrill Lynch. Fourth quarter advertising pacings in the US are looking weak (see US Q4 Advertising Weak, But Broker Positive On 2004) and the growth… Continue reading Ad Growth To Accelerate In 2004, Says Merrill Lynch
Ambient media group Sabel Advertising has secured Virgin Records to promote the release of Atomic Kitten’s new album Ladies Night across changing rooms in Pilot stores.The campaign activity will run across all 104 Pilot stores, which stock clothes for women and teenage girls at the lower end of the market. The ads will run across… Continue reading Sabel Launches In-Store Ad Campaign For Virgin
China and Japan will be the leading broadband countries in Asia-Pacific by 2005, according to forecasts from eMarketer. In its Broadband Worldwide report, the research group calculates that households with a high speed internet connection will treble to 23.5 million in China, matching the total in Japan. South Korea has been leading the broadband race… Continue reading Asia-Pacific Broadband Forecasts From eMarketer
October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003 (Non-Subscribers)
The Times Online has re-launched its business channel in the first of a series of changes to its online services.The Times’ business section has been completely re-designed to allow users to assess business information by industry sector, the method used by its paid-for rival, the Financial Times.The site will contain free to access content from… Continue reading Times Online Re-Vamps Business Section
