ISBA is calling on press advertisers to demand ‘verification of appearance’ following estimates that more than £550 million worth of newspaper and magazine ads do not appear as booked.The industry body’s Press Action Group has issued a special guidance note arguing that proof of appearance is a basic requirement that should be available on demand… Continue reading ISBA Urges Advertisers To Demand Proof Of Appearance
Hachette Filipacchi has poached IPC’s Rita Lewis to become publishing director of its flagship women’s titles, Red and B.Lewis, who takes up the positive with immediate effect, will assume responsibility for driving forward the Red brand as it attempta to increase its circulation and looks to expoit opertunites in foreign markets.She will also work with… Continue reading Hachette Poaches IPC’s Lewis For Key Publishing Role
Encouraging sales of magazines should enable Future Network, the international publisher, to post an increase in revenues for 2003, the company said today.Future stated that trading patterns had remained positive in the final months of the year and annual turnover is expected to exceed that for 2002 by 11%.In a statement today, the group said:… Continue reading Future Network Stays On Track With Trading Update
Granada Enterprises has secured Learndirect to extend its sponsorship of ITV1’s This Morning to include a new interactive service being launched to enhance the daytime entertainment programme.From next Wednesday, This Morning viewers will be able to access a new interactive zone allowing them access to a range of information including featured recipes, celebrity gossip and… Continue reading This Morning Secures Sponsor For New Interactive Zone
News International’s decision to follow in The Independent‘s footsteps with the launch of a tabloid edition of The Times appears to be proving successful. The latest ABC circulation figures for December show that the move helped boost circulation at the paper by 2.3% month on month to 636,331.The compact version of The Times hit the… Continue reading Tabloid Launch Boosts Circulation At The Times
The Government is facing significant opposition to its plans to switch off the analogue television signal by the end of the decade with more than one in ten householders refusing to join the digital revolution.New research carried out by the Generics Group warns that Culture Secretary, Tessa Jowell, risks angering millions of viewers when she… Continue reading Government Faces Backlash Against Analogue Switch-Off
Associated Newspaper-owned Metro UK has formed a partnership with Swedish-based Metro International to offer advertising opportunities to brands looking to target commuters across Europe.The joint sales initiative, thought to be the first of its kind, covers free-sheet newspapers in twelve European countries and lets advertisers reach a combined daily audience of around 10.4 million consumers.A… Continue reading Free-Sheet Publishers Combine For Advertising Deal
Encouraging sales of magazines should enable Future Network, the international publisher, to post an increase in revenues for 2003, the company said today. Future stated that trading patterns had remained positive in the final months of the year and annual turnover is expected to exceed that for 2002 by 11%. In a statement today, the… Continue reading Future Network Stays On Track
Market information provider, Taylor Nelson Sofres (TNS) says it is confident that 2003 turnover will meet expectations and believes that its performance will mirror the industry as a whole in the coming year. TNS acknowledges that the speed of the integration of NFO, the research business acquired from Interpublic last year (see TNS Shares Jump… Continue reading Taylor Nelson Looks To Build On 2003 Successes
Media stocks were lifted higher yesterday as the market continued to react to Monday’s announcement from Aegis. The media and market research firm raised its forecasts for advertising growth this year amid signs of improving corporate confidence (see Aegis On Track To Deliver Strong Growth This Year).Granada put in one of the strongest performances of… Continue reading Sharewatch: Media Stocks Rise On Positive Sentiment
