As the retail season got underway, a significant number of Americans eschewed shopping malls in favour of internet stores spending a total of $8.5 billion online last month, according to a new study. The latest eSpending Report from Goldman Sachs, Harris Interactive and Nielsen//NetRatings shows that online expenditure was 55% higher in November 2003 than… Continue reading US Consumers Splash Out Online
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Spending on marketing and communications in the world’s major markets is set to rise by 4.4% next year, according to a study carried out by the French advertising group Havas.The report, published in conjunction with the London Business School, claims that expenditure on traditional advertising will grow 4.2% in 2004 with spend on market services… Continue reading Havas Foretells Growth In Marketing Spend
The Radio Authority has blocked a local newspaper group from taking over a regional radio station in Telford, in a move that could that could deter major publishers from expanding into the sector.The watchdog ruled that the Midland News Association, which owns several local newspapers in the area, should not be allowed to buy Telford… Continue reading Radio Authority Blocks Cross-Media Acquisition
As the retail season got underway, a significant proportion of Americans eschewed shopping malls in favour of internet stores spending a total of $8.5 billion online last month, according to a new study.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.
Trinity Mirror, the UK’s largest newspaper publisher, was in focus yesterday after announcing that advertising revenues are showing signs of stabilisation, whilst national revenues remain difficult and volatile. The stock held firm at 533p (see Trinity Mirror Sees Weak National Revenue).Independent News & Media was also in the spotlight with shares dipping by 10.5% after… Continue reading Sharewatch: Trinity Mirror Holds Firm Following Results
Channel 4 has brought together a range of marketing representatives from across the industry to push the benefits of television as an advertising medium.A special Appointment To View seminar was held last week to introduce marketers to the power of television advertising and challenge the misconceptions surrounding the medium. The event is the latest in… Continue reading Channel 4 Leads Drive To Promote Television Advertising
Agencies are losing around £2.5 million over a two year period because of their ‘hire and fire’ attitude towards employment, according to the latest research from the IPA.The Hadden study on flexible working suggests that the use of alternative resourcing models needs to be seriously considered if agencies are to conserve valuable funds. Possible solutions… Continue reading Agencies Lose £2.5 Million Due To ‘Hire And Fire’ Ethos
Editor of the Daily Express, Chris Williams, has been poached by rival Associated Newspapers to take up a senior post at the Daily Mail.Williams, who has been in charge of the newspaper for the past three years, will edit the Scottish edition of the Daily Mail, in a move that looks likely to anger Express… Continue reading Williams Quits Express To Join Rival Associated
The Government has launched its most extensive public debate on the future of the BBC, in a move that will allow rival commercial broadcasters and licence fee payers to air their views on the way the Corporation is run.Culture Secretary, Tessa Jowell, launched the consultation as the first stage in a ‘root and branch’ review… Continue reading Jowell Claims Public Will Shape Future Of BBC
Editor of the Daily Express, Chris Williams, has been poached by rival Associated Newspapers to take up a senior post at the Daily Mail. Williams, who has been in charge of the newspaper for the past three years, will edit the Scottish edition of the Daily Mail, in a move that looks likely to anger… Continue reading Williams Quits Express To Join Rival Associated
